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Innovative circular business models in the olive oil sector for sustainable mediterranean agrifood systems

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  • Mechthild Donner

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Ivana Radić

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

Considering the large amounts of harmful waste produced in the Mediterranean olive sector, entrepreneurial initiatives creating value from olive waste and by-products via circular bio-economy approaches are reviewed. These circular business models aim to enhance the functionality use of olive trees beyond traditional patterns for value creation. The study focuses on business drivers and value creation mechanisms, and specifically on conversion pathways of olive waste towards new value propositions. In total, 41 cases are analyzed mainly according to the Business Model Canvas components with NVivo, based on data gathered from an extensive online search mainly of company websites and reports, online articles, research project reports, professional websites, and newsletters. Results indicate that some innovative businesses have emerged specializing in the domain of olive waste valorization, driven by environmental concerns and mainly focusing on bioenergy production. However, the overall olive biomass potential yet seems to be under-valorized. A more radical and systemic change will be needed for effective implementation of circular business models contributing to sustainable development in the Mediterranean olive sector, with adequate subsidies, common regulations, more collective actions for creating economies of scale, and marketing strategies to increase consumer awareness for bio-based products.

Suggested Citation

  • Mechthild Donner & Ivana Radić, 2021. "Innovative circular business models in the olive oil sector for sustainable mediterranean agrifood systems," Post-Print hal-03158870, HAL.
    • Handle: RePEc:hal:journl:hal-03158870
    DOI: 10.3390/su13052588
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03158870
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    2. Sarah Stempfle & Domenico Carlucci & Bernardo Corrado de Gennaro & Luigi Roselli & Giacomo Giannoccaro, 2021. "Available Pathways for Operationalizing Circular Economy into the Olive Oil Supply Chain: Mapping Evidence from a Scoping Literature Review," Sustainability, MDPI, vol. 13(17), pages 1-22, August.
    3. Mechthild Donner & Ivana Radić & Yamna Erraach & Fatima El Hadad-Gauthier, 2022. "Implementation of Circular Business Models for Olive Oil Waste and By-Product Valorization," Resources, MDPI, vol. 11(7), pages 1-18, July.
    4. Zsuzsanna Győri & Yahya Khan & Krisztina Szegedi, 2021. "Business Model and Principles of a Values-Based Bank—Case Study of MagNet Hungarian Community Bank," Sustainability, MDPI, vol. 13(16), pages 1-27, August.
    5. Stephanie Lang & Giulia Minnucci & Matthias Mueller & Michael P. Schlaile, 2023. "The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy," Sustainability, MDPI, vol. 15(12), pages 1-19, June.
    6. Mechthild Donner & Ivana Radić & Yamna Erraach & Fatima El Hadad-Gauthier, 2022. "Implementation of circular business models for olive oil waste and by-product valorization," Post-Print hal-03756908, HAL.
    7. Nathalia Suchek & João J. Ferreira & Paula O. Fernandes, 2022. "A review of entrepreneurship and circular economy research: State of the art and future directions," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2256-2283, July.
    8. Angela Maffia & Federica Marra & Giuseppe Celano & Mariateresa Oliva & Carmelo Mallamaci & Muhammad Iftikhar Hussain & Adele Muscolo, 2024. "Exploring the Potential and Obstacles of Agro-Industrial Waste-Based Fertilizers," Land, MDPI, vol. 13(8), pages 1-18, July.
    9. Almut Güldemund & Vanessa Zeller, 2024. "Reflecting Regional Conditions in Circular Bioeconomy Scenarios: A Multi-Criteria Approach for Matching Technologies and Regions," Sustainability, MDPI, vol. 16(7), pages 1-28, April.

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    Keywords

    circular economy; bioeconomy; business models; olive waste and by-products; sustainability; Mediterranean region;
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