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The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area

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  • Young Han Bae

    (Department of Marketing, Penn State University, Greater Allegheny, McKeesport, PA 15132, USA)

  • Sangkil Moon

    (Department of Marketing, Belk College of Business, University of North Carolina at Charlotte, Charlotte, NC 28262, USA)

  • Jong Woo Jun

    (School of Communications, Dankook University, Yongin-si 16890, Korea)

  • Taewan Kim

    (SKK Business School, Sungkyunkwan University; Humanities and Social Sciences Campus: 25-2, Sungkyunkwan-ro, Jongno-gu, Seoul 03063, Korea)

  • Ilyoung Ju

    (School of Media and Communication, Bowling Green State University, Bowling Green, OH 43403, USA)

Abstract

We explore the impact of consumers’ attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers’ attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.

Suggested Citation

  • Young Han Bae & Sangkil Moon & Jong Woo Jun & Taewan Kim & Ilyoung Ju, 2018. "The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area," Sustainability, MDPI, vol. 10(10), pages 1-13, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:10:p:3409-:d:171880
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    Cited by:

    1. Ji-Hung Choi & Taewan Kim & Sang-Uk Jung, 2018. "Sustainable Decision Making for Store Brand Product," Sustainability, MDPI, vol. 10(11), pages 1-14, October.
    2. Junhui Wang & Jinwon Kim & Sanghoon Kang, 2019. "Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park," Sustainability, MDPI, vol. 11(17), pages 1-16, September.
    3. Elena Cruz Ruiz & Elena Ruiz Romero De la Cruz & Francisco J. Calderón Vázquez, 2019. "Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)," Sustainability, MDPI, vol. 11(1), pages 1-16, January.

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