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Sketching Futures for Place Branding

In: Rethinking Place Branding

Author

Listed:
  • Gary Warnaby

    (University of Manchester)

  • Gregory J. Ashworth

    (University of Groningen)

  • Mihalis Kavaratzis

    (University of Leicester)

Abstract

This concluding chapter revisits the major questions that were articulated in the introduction in order to capture the contribution of the volume in advancing the theory and practice of place branding. Going through the individual contribution of each chapter and the answers that the book as a whole has provided to these fundamental questions, the chapter discusses the significance of place brands, their components, the agents that construct them and the way in which place brand management should be understood.

Suggested Citation

  • Gary Warnaby & Gregory J. Ashworth & Mihalis Kavaratzis, 2015. "Sketching Futures for Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 241-248, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-12424-7_16
    DOI: 10.1007/978-3-319-12424-7_16
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    Citations

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    Cited by:

    1. Robert Govers & Florian Kaefer & Natàlia Ferrer-Roca, 2017. "The state of academic place branding research according to practitioners," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 1-3, February.
    2. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
    3. Young Han Bae & Sangkil Moon & Jong Woo Jun & Taewan Kim & Ilyoung Ju, 2018. "The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area," Sustainability, MDPI, vol. 10(10), pages 1-13, September.

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