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Rural Villagers’ Quality of Life Improvement by Economic Self-Reliance Practices and Trust in the Philosophy of Sufficiency Economy

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  • Piyapong Janmaimool

    (Environmental Social Sciences Program, Department of Social Sciences and Humanities, School of Liberal Arts, King Mongkut’s University of Technology Thonburi, Thungkru, Bangkok 10140, Thailand)

  • Chaweewan Denpaiboon

    (Urban Environmental Planning and Development Program, Faculty of Architecture and Planning, Thammasat University, Rangsit Campus, Pathumthani 12121, Thailand)

Abstract

The concept of economic self-reliance, widely known by Thai people as the philosophy of sufficiency economy, has been widely promoted in rural Thai societies. By practicing this philosophy, it is expected that the citizens’ quality of life and local environments could be sustainably improved. This study aims to explore the contribution of the community practices of the sufficiency economy philosophy to rural villagers’ quality of life improvement, and to investigate potential factors that determine the trust of villagers in the philosophy. With the purpose to propose strategies which could enhance trust and promote villagers’ practices of the philosophy, the study investigated influences of three relevant factors on trust towards the philosophy. Those factors included factors related to cognitive-based trust, factors related to emotional-based trust, and factors related to demographic characteristics. Questionnaire surveys and in-depth interviews with community leaders and local villagers were conducted in the Ban Jamrung community, in Thailand’s Rayong Province. The results of the statistical analysis revealed that the residents who applied the sufficiency economy philosophy in their daily lives experienced a relatively better quality of life. Additionally, it was found that trust in the philosophy could be predicted more by rational factors than by emotional factors. These findings could be utilized to develop strategies to maintain and enhance the trust of the people in the philosophy of sufficiency economy.

Suggested Citation

  • Piyapong Janmaimool & Chaweewan Denpaiboon, 2016. "Rural Villagers’ Quality of Life Improvement by Economic Self-Reliance Practices and Trust in the Philosophy of Sufficiency Economy," Societies, MDPI, vol. 6(3), pages 1-20, August.
    • Handle: RePEc:gam:jsoctx:v:6:y:2016:i:3:p:26-:d:76537
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    References listed on IDEAS

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    Cited by:

    1. Prabripu, Pirapong & Wiboonpongse, Aree, 2020. "Progressing Towards a Sufficiency Economy in Small Rice Farming Households in Northern Thailand," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 27(2).
    2. Agnieszka Wojewódzka-Wiewiórska & Anna Kłoczko-Gajewska & Piotr Sulewski, 2019. "Between the Social and Economic Dimensions of Sustainability in Rural Areas—In Search of Farmers’ Quality of Life," Sustainability, MDPI, vol. 12(1), pages 1-26, December.
    3. Libang Ma & Xinglong Che & Junhui Zhang & Fang Fang & Meimei Chen, 2019. "Rural Poverty Identification and Comprehensive Poverty Assessment Based on Quality-of-Life: The Case of Gansu Province (China)," Sustainability, MDPI, vol. 11(17), pages 1-18, August.
    4. Veerawin Korphaibool & Pattanaporn Chatjuthamard & Sirimon Treepongkaruna, 2021. "Scoring Sufficiency Economy Philosophy through GRI Standards and Firm Risk: A Case Study of Thai Listed Companies," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    5. Dujrudee Chinwong & Panchana Charaj & Piyatida Panitsupakamol & Tamonwan Chankaew & Surarong Chinwong & Chalermpong Saenjum, 2021. "Local Wisdom of Miang Lifestyle and Community for Sustainable Development in Northern Thailand," Sustainability, MDPI, vol. 13(13), pages 1-12, July.

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