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Local Wisdom of Miang Lifestyle and Community for Sustainable Development in Northern Thailand

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  • Dujrudee Chinwong

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand)

  • Panchana Charaj

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Piyatida Panitsupakamol

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Tamonwan Chankaew

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Surarong Chinwong

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand)

  • Chalermpong Saenjum

    (Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand
    Department of Pharmaceutical Sciences, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Research Center for Multidisciplinary Approaches to Miang, Chiang Mai University, Chiang Mai 50200, Thailand)

Abstract

Miang or fermented tea leaf has been a part of the Mae Kampong community, one of northern Thailand’s famous tourist attractions, for a long time. Although the demand and popularity of Miang are decreasing, Miang is still important to the community lifestyle in various ways. Thus, this study aimed to investigate Miang consumption behavior, lifestyle, and wisdom in the Mae Kampong community, which would lead to sustainable development. The study involved a cross-sectional survey and a qualitative study. The research was done in Mae Kampong Village, Mae On District, Chiang Mai, Thailand. A total of 335 participants participated; 60.9% were female with an average age of 61.3 ± 12.2 years old. In all, 93.7% of the participants consumed Miang daily, mostly as a snack (86.5%). Consuming Miang as a staple food and beverage were less common. Furthermore, only 2.5% of the participants considered Miang as medicine. Miang is also the primary source of income and a tourist attraction. Additionally, Miang is an item in religious and local rituals. The Miang culture and the local lifestyle are bonded deeply as a sustainable economy, society, and environment. The wisdom in Miang culture encourages a better quality of life for the Mae Kampong community.

Suggested Citation

  • Dujrudee Chinwong & Panchana Charaj & Piyatida Panitsupakamol & Tamonwan Chankaew & Surarong Chinwong & Chalermpong Saenjum, 2021. "Local Wisdom of Miang Lifestyle and Community for Sustainable Development in Northern Thailand," Sustainability, MDPI, vol. 13(13), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7381-:d:586790
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    References listed on IDEAS

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    1. Piyapong Janmaimool & Chaweewan Denpaiboon, 2016. "Rural Villagers’ Quality of Life Improvement by Economic Self-Reliance Practices and Trust in the Philosophy of Sufficiency Economy," Societies, MDPI, vol. 6(3), pages 1-20, August.
    2. Mougne, Christine & MacLennan, Robert & Atsana, Sirirat, 1982. "Smoking, chewing and drinking in Ban Pong, Northern Thailand," Social Science & Medicine, Elsevier, vol. 16(1), pages 99-106, January.
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