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An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

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  • Alicia Orea-Giner

    (Business Economics Department, Rey Juan Carlos University, 28032 Madrid, Spain
    EIREST, Paris 1 Panthéon-Sorbonne University, 75005 Paris, France
    High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain)

  • Jorge Calero-Sanz

    (High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain
    Signal Theory and Communications, Telematics and Computing Department, Rey Juan Carlos University, 28032 Madrid, Spain
    Department of Applied Mathematics and Statistics, EIAE, Technical University of Madrid, 28040 Madrid, Spain)

  • Carmen De-Pablos-Heredero

    (High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain
    Department of Business Economics (Administration, Management and Organization), Rey Juan Carlos University, 28032 Madrid, Spain)

  • Trinidad Vacas-Guerrero

    (High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain
    Department of Human Geography Area, Rey Juan Carlos University, 28032 Madrid, Spain)

Abstract

Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

Suggested Citation

  • Alicia Orea-Giner & Jorge Calero-Sanz & Carmen De-Pablos-Heredero & Trinidad Vacas-Guerrero, 2021. "An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain," Societies, MDPI, vol. 11(2), pages 1-19, June.
    • Handle: RePEc:gam:jsoctx:v:11:y:2021:i:2:p:64-:d:578174
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    1. Fernandez-Lores, Susana & Crespo-Tejero, Natividad & Fernández-Hernández, Ruth, 2022. "Driving traffic to the museum: The role of the digital communication tools," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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