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Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam

Author

Listed:
  • Lan Anh Nguyen

    (National Economics University)

  • Manh-Hung Nguyen

    (University of Toulouse Capitole
    Institute of Research in Economics, Environment and Data Science)

  • Viet-Ngu Hoang

    (Queensland University of Technology, Business School
    International School, Vietnam National University
    IPAG Business School)

  • Arnaud Reynaud

    (University of Toulouse Capitole)

  • Michel Simioni

    (University of Toulouse Capitole
    SupAgro Montpellier)

  • Clevo Wilson

    (Queensland University of Technology, Business School)

Abstract

Literature shows that tourists can make significant financial contributions towards efforts of erosion prevention, but very few studies are done in the context of developing countries, especially to protect World Heritage sites. This paper provides the first estimates of willingness to pay (WTP) for differing coastal erosion measures by domestic and foreign tourists visiting Hoi An, an UNESCO World Heritage site located in Vietnam. Using a discrete choice experiment, our study presents several new and important findings. Tourists support visible protection structures and trees on beaches even though these hard measures can affect the natural aesthetics. There exists preference heterogeneity among tourists. Most importantly, our analysis shows that WTP of each tourist is USD $13.45, nearly seven times greater than WTP by local residents estimated in previous literature for a similar erosion protection program.

Suggested Citation

  • Lan Anh Nguyen & Manh-Hung Nguyen & Viet-Ngu Hoang & Arnaud Reynaud & Michel Simioni & Clevo Wilson, 2024. "Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 27607-27628, November.
    • Handle: RePEc:spr:endesu:v:26:y:2024:i:11:d:10.1007_s10668-023-03773-1
    DOI: 10.1007/s10668-023-03773-1
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    More about this item

    Keywords

    Tourists’ valuation; Choice experiment; Coastal erosion; World Heritage site;
    All these keywords.

    JEL classification:

    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

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