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Factors Influencing Voting Decision: A Comprehensive Literature Review

Author

Listed:
  • Waiphot Kulachai

    (College of Politics and Government, Suan Sunandha Rajabhat University, Bangkok 10300, Thailand)

  • Unisa Lerdtomornsakul

    (Faculty of Political Science, Chulalongkorn University, Bangkok 10330, Thailand)

  • Patipol Homyamyen

    (Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi, Suphanburi 72130, Thailand)

Abstract

The voting decisions of a population are vital in forming the political structure of a country. Recognizing what influences voters’ selections is key for politicians, candidates, and those crafting policy. This article offers an examination of different factors that shape voting choices within the American populace. Through a comprehensive synthesis and analysis of various studies, this review seeks to give an understanding of the principal elements that drive voter conduct. Additionally, it looks at what these factors mean for democracy and proposes possible directions for continued research.

Suggested Citation

  • Waiphot Kulachai & Unisa Lerdtomornsakul & Patipol Homyamyen, 2023. "Factors Influencing Voting Decision: A Comprehensive Literature Review," Social Sciences, MDPI, vol. 12(9), pages 1-16, August.
    • Handle: RePEc:gam:jscscx:v:12:y:2023:i:9:p:469-:d:1222779
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    References listed on IDEAS

    as
    1. Kahn, Kim Fridkin & Kenney, Patrick J., 2002. "The Slant of the News: How Editorial Endorsements Influence Campaign Coverage and Citizens' Views of Candidates," American Political Science Review, Cambridge University Press, vol. 96(2), pages 381-394, June.
    2. Tenn, Steven, 2007. "The Effect of Education on Voter Turnout," Political Analysis, Cambridge University Press, vol. 15(4), pages 446-464.
    3. Matthew Gentzkow & Jesse M. Shapiro, 2011. "Ideological Segregation Online and Offline," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 126(4), pages 1799-1839.
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    Cited by:

    1. Danie Ferreira, 2023. "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals jmmr320, Global Academy of Training and Research (GATR) Enterprise.

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