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Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations

Author

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  • Rehan Tariq

    (School of Communication, Universiti Sains Malaysia, Penang 11800, Pulau Pinang, Malaysia)

  • Izzal Asnira Zolkepli

    (School of Communication, Universiti Sains Malaysia, Penang 11800, Pulau Pinang, Malaysia)

  • Mahyuddin Ahmad

    (School of Communication, Universiti Sains Malaysia, Penang 11800, Pulau Pinang, Malaysia)

Abstract

Political participation in Pakistan was expected to rise because of the enormous democratic potential of social media; nevertheless, a drop has been observed following an initial increase. This scenario encourages investigation of the decisive factors that might draw disengaged citizens into participatory politics. Therefore, this study illustrates the results of a Pakistani sample (n = 410) regarding the role of social media in influencing political participation in online and offline platforms. Five variables were examined using partial least squares (PLS) to see how they influenced online and offline political participation. The OSOR model of communication mediation was used for this purpose. Its implications were extended by simultaneously incorporating three outcome orientations—political expression, political efficacy, and partisanship—as mediators. In addition, we included political interest as an antecedent orientation and social media use as stimuli. Online and offline political participation were placed under response as endogenous variables. Our findings acknowledged nine direct and five indirect correlations out of ten direct and six indirect relationships. Political efficacy neither influenced offline political participation nor proved to be a mediator between social media use and offline political participation. We conclude with study implications, limitations, and recommendations for future scholars.

Suggested Citation

  • Rehan Tariq & Izzal Asnira Zolkepli & Mahyuddin Ahmad, 2022. "Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations," Social Sciences, MDPI, vol. 11(2), pages 1-21, February.
    • Handle: RePEc:gam:jscscx:v:11:y:2022:i:2:p:81-:d:751691
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    References listed on IDEAS

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    1. Zhijun Pei & Yingchun Pan & Martin Skitmore, 2018. "Political Efficacy, Social Network and Involvement in Public Deliberation in Rural China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 139(2), pages 453-471, September.
    2. Ali Fakih & Nathir Haimoun & Mohamad Kassem, 2020. "Youth Unemployment, Gender and Institutions During Transition: Evidence from the Arab Spring," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 150(1), pages 311-336, July.
    3. Taufiq Ahmad & Aima Alvi & Muhammad Ittefaq, 2019. "The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan," SAGE Open, , vol. 9(3), pages 21582440198, July.
    4. Daryna Grechyna, 2024. "Technological Progress and Political Disengagement," Comparative Economic Studies, Palgrave Macmillan;Association for Comparative Economic Studies, vol. 66(2), pages 261-288, June.
    5. Michael Artime, 2016. "Angry and Alone: Demographic Characteristics of Those Who Post to Online Comment Sections," Social Sciences, MDPI, vol. 5(4), pages 1-11, October.
    6. Rachmah Ida & Muhammad Saud & Musta’in Mashud, 2020. "An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(4), pages 1285-1297, August.
    7. Necmi K. Avkiran & Christian M. Ringle (ed.), 2018. "Partial Least Squares Structural Equation Modeling," International Series in Operations Research and Management Science, Springer, number 978-3-319-71691-6, March.
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    Cited by:

    1. Faiza Zahid & Kalsoom Durrani & Dr. Saeedah Shah & Dr. Shakeel Ahmed & Dr. Bashir Muhammad, 2023. "Youth Unemployment and Social Stability: Investigating the Linkages and Possible Solutions in the Context of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 477-484.

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