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An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan

Author

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  • Rachmah Ida

    (Universitas Airlangga)

  • Muhammad Saud

    (Universitas Airlangga)

  • Musta’in Mashud

    (Universitas Airlangga)

Abstract

Youth participation in political matters has gained attention among people around the globe where youth involvement in certain political activities has been witnessed (of public in Indonesia and Pakistan). Keeping in view this scenario, the current study aimed to identify the sway of social media in enhancing youth involvement in political learning, political participation and political efficacy. This quantitative study was conducted through online and offline survey in both countries at the time of general elections. The data was gathered from both countries in systematic manner where the data was collected from Pakistan (General Elections, 2018) firstly and then from Indonesia (National Elections, 2019). A total of four hundred respondents (200 from each country) gave their opinions through structured questionnaires. The results revealed that the youth being considered as millennial has a significant role in contributing to the discourse of politics. The results show that the use of social media facilitates youth to participate in political activities and those activities enhance their knowledge, provide a chance to participate and build the capacity of political efficacy. It is to conclude that youth has actively engaged and use to discuss the political matters on social media to sensitize the public. As such, the role of youth, to some extent, has changed the political situations in both countries.

Suggested Citation

  • Rachmah Ida & Muhammad Saud & Musta’in Mashud, 2020. "An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(4), pages 1285-1297, August.
    • Handle: RePEc:spr:qualqt:v:54:y:2020:i:4:d:10.1007_s11135-020-00985-9
    DOI: 10.1007/s11135-020-00985-9
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    References listed on IDEAS

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    1. Gohar F. Khan, 2017. "Social Media for Government," Springer Books, Springer, number 978-981-10-2942-4, January.
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    Cited by:

    1. Ahmad, Jamilah & Joel, Ugwuoke C. & Talabi, Felix Olajide & Bibian, Okeibunor Ngozi & Aiyesimoju, Ayodeji Boluwatife & Adefemi, Victor Oluwole & Gever, Verlumun Celestine, 2022. "Impact of social media-based intervention in reducing youths’ propensity to engage in drug abuse in Nigeria," Evaluation and Program Planning, Elsevier, vol. 94(C).
    2. Chin-Liang Hung, 2021. "The research of factors influencing advanced medical robot use," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(2), pages 385-393, April.
    3. Michael Windzio, 2021. "Causal inference in collaboration networks using propensity score methods," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(1), pages 295-313, February.
    4. Babayo Sule & Usman Sambo & Abdulkadir Ahmed & Muhammad Yusuf, 2021. "Nigerian Civil Society Situation Room (NCSSR) and Electioneering Process in Nigeria (2015–2019)," SAGE Open, , vol. 11(2), pages 21582440211, April.
    5. Saud, Muhammad, 2020. "Civic engagement, youth socialisation and participation in public spheres in Indonesia," Children and Youth Services Review, Elsevier, vol. 119(C).
    6. Alex Danso & Francisca Osafo-Mensah Yeboah, 2023. "The Relationship Between Body Shaming and Female Political Participation in Ghana: A Case Study of Female Students at the University of Education, Winneba, Ghana," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(7), pages 31-45, July.
    7. Rehan Tariq & Izzal Asnira Zolkepli & Mahyuddin Ahmad, 2022. "Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations," Social Sciences, MDPI, vol. 11(2), pages 1-21, February.

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