IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i14p11425-d1200633.html
   My bibliography  Save this article

Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model

Author

Listed:
  • Jan-Wei Lin

    (Center for General Education Sports Administrative Organization, National Chi Nan University, Nantou County 54561, Taiwan)

  • Hsiao-Chang Tsao

    (Marine Tourism and Yacht Development Center, National Taiwan Ocean University, Keelung City 202301, Taiwan)

Abstract

Volunteer scuba divers have become indispensable stakeholders in marine environmental protection, as their educational knowledge and environmental awareness create environmentally responsible attitudes and behaviors, which are the key elements to promote the sustainable development of marine environments. The purposes of this study are to use the C-A-B model to examine the relationship between the environmental knowledge, environmental sensitivity, destination social responsibility, and environmentally responsible behaviors of volunteer scuba divers, and also explore the moderating effects of first-time and repeat volunteers. In order to achieve these research purposes, this study adopted quantitative research to verify the research structure and proposed hypotheses and prepared a questionnaire with reference to relevant previous studies. A total of 238 Taiwan marine volunteer scuba divers were selected as the subjects through intentional sampling, and the effective questionnaire recovery rate was 92.9%. A structural equation was used to verify the model of environmentally responsible behaviors of volunteer scuba divers, as based on the C-A-B model. This study found that environmental knowledge had a significant impact on destination social responsibility, and destination social responsibility had a significant impact on environmentally responsible behaviors. Destination social responsibility also had the effect of complete mediation on the model. In addition, the first-time and repeat volunteers had a significant mediating effect on the causal relationship between environmental knowledge and environmentally responsible behaviors, as well as between environmental sensitivity and environmentally responsible behaviors. The explanatory power of the overall model on the environmentally responsible behaviors of volunteer scuba divers is 69.0%, and their knowledge, sense of responsibility, experience, and level of involvement can be regarded as the determinants of their environmentally responsible behaviors.

Suggested Citation

  • Jan-Wei Lin & Hsiao-Chang Tsao, 2023. "Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:11425-:d:1200633
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/14/11425/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/14/11425/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Huynh Anh Thu Tran & Yun Seop Hwang & Cheon Yu & Seung Jick Yoo, 2018. "The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions," Sustainability, MDPI, vol. 10(9), pages 1-15, August.
    2. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    3. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.
    4. Bing Hu & Yangying Tuou & Jing Liu, 2019. "How Does Destination Social Responsibility Impact Residents’ Pro-Tourism Behaviors? The Mediating Role of Place Attachment," Sustainability, MDPI, vol. 11(12), pages 1-14, June.
    5. Huang, Guei-Hua & Korfiatis, Nikolaos & Chang, Chun-Tuan, 2018. "Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation," Journal of Business Research, Elsevier, vol. 85(C), pages 165-174.
    6. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    7. Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    8. Min-Seong Kim & Jinwon Kim & Brijesh Thapa, 2018. "Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists," Sustainability, MDPI, vol. 10(9), pages 1-16, August.
    9. Holbrook, Morris B & Batra, Rajeev, 1987. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 404-420, December.
    10. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elsie Nasr & Okechukwu Lawrence Emeagwali & Hasan Yousef Aljuhmani & Souha Al-Geitany, 2022. "Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement," Sustainability, MDPI, vol. 14(21), pages 1-26, October.
    2. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    3. Hongsheng Zhang & Zhenfeng Cheng & Xin Chen, 2022. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    4. Yunjeong Kim & Kyung Wha Oh, 2020. "Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    5. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    6. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    7. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    8. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    9. Jeongmyeong Song & Jihyun Kang, 2023. "The Relationship between Marine Sports Tourist Destinations, Social Responsibility, and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(10), pages 1-16, May.
    10. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "The Role of Social Capital in Predicting Tourists’ Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(19), pages 1-20, October.
    11. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    12. Hui-Ming Kuo & Jung-Yao Su & Cheng-Hua Wang & Pinyapat Kiatsakared & Kuan-Yu Chen, 2021. "Place Attachment and Environmentally Responsible Behavior: The Mediating Role of Destination Psychological Ownership," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    13. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    14. Garaus, Marion & Hudáková, Melánia, 2022. "The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline," Journal of Air Transport Management, Elsevier, vol. 103(C).
    15. Jong-Woo Jun & Jun-Hyuk Cho & Ji-Hoon Lee, 2021. "Why Do Koreans Love Ethnic Players in the MLB? A Focus on Ethnic Identity and Player Identification," Sustainability, MDPI, vol. 13(23), pages 1-10, November.
    16. Alberto Bertossi & Stefania Troiano & Francesco Marangon, 2022. "Where is sustainability? An assessment of vending products," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 155-180.
    17. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    18. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    19. Septianto, Felix & Ye, Sheng & Northey, Gavin, 2021. "The effectiveness of advertising images in promoting experiential offerings: An emotional response approach," Journal of Business Research, Elsevier, vol. 122(C), pages 344-352.
    20. An-Jin Shie & You-Yu Dai & Ming-Xing Shen & Li Tian & Ming Yang & Wen-Wei Luo & Yenchun Jim Wu & Zhao-Hui Su, 2022. "Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention," IJERPH, MDPI, vol. 19(14), pages 1-21, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:11425-:d:1200633. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.