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The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention

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  • Yanfei Zhu

    (School of Mechanical Engineering, Southeast University, Nanjing 211189, China)

  • Yuli Wang

    (School of Mechanical Engineering, Southeast University, Nanjing 211189, China)

  • Ying Li

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 100029, China)

  • Xiaoxi Du

    (School of Mechanical Engineering, Southeast University, Nanjing 211189, China)

  • Qi Guo

    (School of Art Design and Media, East China University of Science and Technology, Shanghai 200237, China)

  • Mo Chen

    (School of Art and Design, Nanjing University of Technology, Nanjing 210031, China)

  • Yun Lin

    (School of Design Art and Media, Nanjing University of Science and Technology, Nanjing 210014, China)

Abstract

The environmental maintenance of public dining spaces significantly impacts urban construction’s sustainable and healthy development. This paper studied the influence of image–text information tailoring relationships on behavioral intentions to promote public dining space environment maintenance. We used a two-factor between-subject experimental design, two (image reference points: self vs. others) × two (text appeals: feasibility vs. desirability). We also examined the mediating roles of environmental maintenance attitudes and environmental responsibility perceptions as regards pro-environmental behavioral intentions. The research results showed the following: (1) Among the four image–text information construction methods, the other’s image reference point with the desirability text appeal promotes the diners’ pro-environmental behavioral intention with optimal effectiveness; and (2) Environmental maintenance attitudes and environmental responsibility perceptions play mediating roles in promoting diners’ intention to maintain environmental behavior in the image–text combined information presentation. Environmental responsibility perceptions cannot be mediated alone and must be progressively mediated with environmental maintenance attitudes.

Suggested Citation

  • Yanfei Zhu & Yuli Wang & Ying Li & Xiaoxi Du & Qi Guo & Mo Chen & Yun Lin, 2022. "The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention," IJERPH, MDPI, vol. 19(21), pages 1-18, November.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:21:p:14477-:d:963469
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    1. Chien-Hsiang Huang & Tai-Wei Chang & Chih-Wen Ting & Stanley Y. B. Huang, 2024. "How Does Organizational Leadership Promote Pro-Environmental Behavior? A Moderated Mediation Model of Environmental Corporate Social Responsibility Policies," Sustainability, MDPI, vol. 16(11), pages 1-12, June.

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