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Loyalty of young female Arabic customers towards recommendation agents: A new model for B2C E-commerce

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  • Ali Abumalloh, Rabab
  • Ibrahim, Othman
  • Nilashi, Mehrbakhsh

Abstract

E-commerce is becoming a major contributor to the worldwide economic system, owing to its adaptability and ease of use for both customers and service providers. Recommender systems are embedded in most modern e-commerce websites, as efficient tools for guiding users to view additional items provided by e-commerce portals. These items are matched with customers' interests depending on their current activities, or on preferences stated in their profiles. As service providers are more concerned with the long-term behavior of customers, and specifically customer loyalty (which bears directly on the long-term success of e-commerce websites), most recommender systems have been developed to consider that aspect. This study investigates the major factors in the loyalty formation of female online shoppers through an e-commerce recommender agent. A new model is introduced, developed, and analyzed for helping to improve e-commerce customer loyalty via the recommender systems. Based on the implications of the results, we can understand research constructs and highlight research outcomes to help in managing recommender systems more effectively.

Suggested Citation

  • Ali Abumalloh, Rabab & Ibrahim, Othman & Nilashi, Mehrbakhsh, 2020. "Loyalty of young female Arabic customers towards recommendation agents: A new model for B2C E-commerce," Technology in Society, Elsevier, vol. 61(C).
    • Handle: RePEc:eee:teinso:v:61:y:2020:i:c:s0160791x19303811
    DOI: 10.1016/j.techsoc.2020.101253
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    5. Dogra, Nikhil & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh & Paul, Justin, 2023. "Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Jovana Zoroja & Igor Klopotan & Ana-Marija Stjepic, 2020. "Quality of e-commerce practices in European enterprises: cluster analysis approach," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2-B), pages 312-326.
    7. Mohammed Abdul-Rahman & Mayowa I. Adegoriola & Wilson Kodwo McWilson & Oluwole Soyinka & Yusuf A. Adenle, 2023. "Novel Use of Social Media Big Data and Artificial Intelligence for Community Resilience Assessment (CRA) in University Towns," Sustainability, MDPI, vol. 15(2), pages 1-30, January.
    8. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    9. Nirmal Acharya & Anne-Marie Sassenberg & Jeffrey Soar, 2023. "The Role of Cognitive Absorption in Recommender System Reuse," Sustainability, MDPI, vol. 15(5), pages 1-23, February.
    10. Nilashi, Mehrbakhsh & Abumalloh, Rabab Ali & Samad, Sarminah & Alrizq, Mesfer & Alyami, Sultan & Alghamdi, Abdullah, 2023. "Analysis of customers' satisfaction with baby products: The moderating role of brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    11. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
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    13. Mohammed Abdul-Rahman & Wale Alade & Shahnawaz Anwer, 2023. "A Composite Resilience Index (CRI) for Developing Resilience and Sustainability in University Towns," Sustainability, MDPI, vol. 15(4), pages 1-27, February.
    14. Nilashi, Mehrbakhsh & Abumalloh, Rabab Ali & Samad, Sarminah & Alrizq, Mesfer & Alyami, Sultan & Abosaq, Hamad & Alghamdi, Abdullah & Akib, Noor Adelyna Mohammed, 2022. "Factors impacting customer purchase intention of smart home security systems: Social data analysis using machine learning techniques," Technology in Society, Elsevier, vol. 71(C).

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