IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v6y2009i2p844-861d4091.html
   My bibliography  Save this article

The Role of Effective Communication to Enhance Participation in Screening Mammography: A New Zealand Case

Author

Listed:
  • Margaret A. Brunton

    (Department of Management & International Business, Massey University, Private Bag 102 904, North Shore Mail Centre, Auckland, 1311, New Zealand)

Abstract

Changes in the organisation of health care have dominated policy initiatives over the past two decades in many countries. An increasing reliance on public health initiatives to prevent or detect disease early has resulted in an increase in programs that screen for cancer in the community. In turn, this accentuates the need to persuasively communicate the value of such initiatives to encourage continued participation. Merely placing screening programs into a community setting is not sufficient to ensure that adequate numbers will voluntarily participate regularly to achieve anticipated cost and mortality savings in the population. In this research the influence of managing communication in a public screening mammography program was investigated. The results revealed that significant opportunities were overlooked for reassurance and information during the physical mammography process. In turn, this highlights the influence of constraints imposed by the structure of the screening program and the resources allocated to the process. This research suggests that it is important to address multiple influences, including ethnic differences, when asking questions about the effectiveness of public health policy, particularly when considering the choices women make about ongoing participation in breast screening programs.

Suggested Citation

  • Margaret A. Brunton, 2009. "The Role of Effective Communication to Enhance Participation in Screening Mammography: A New Zealand Case," IJERPH, MDPI, vol. 6(2), pages 1-18, February.
    • Handle: RePEc:gam:jijerp:v:6:y:2009:i:2:p:844-861:d:4091
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/6/2/844/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/6/2/844/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jeffreys, M. & Stevanovic, V. & Tobias, M. & Lewis, C. & Ellison-Loschmann, L. & Pearce, N. & Blakely, T., 2005. "Ethnic inequalities in cancer survival in New Zealand: Linkage study," American Journal of Public Health, American Public Health Association, vol. 95(5), pages 834-837.
    2. Skinner, C.S. & Strecher, V.J. & Hospers, H., 1994. "Physicians' recommendations for mammography: Do tailored messages make a difference?," American Journal of Public Health, American Public Health Association, vol. 84(1), pages 43-49.
    3. Selvin, E. & Brett, K.M., 2003. "Breast and cervical cancer screening: Sociodemographic predictors among White, Black, and Hispanic women," American Journal of Public Health, American Public Health Association, vol. 93(4), pages 618-623.
    4. Ian Thynne, 2003. "Making sense of public management reform," Public Management Review, Taylor & Francis Journals, vol. 5(3), pages 449-459, September.
    5. Pollitt, Christopher & Bouckaert, Geert, 2004. "Public Management Reform: A Comparative Analysis," OUP Catalogue, Oxford University Press, edition 2, number 9780199268498, Decembrie.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agata Ciuba & Katarzyna Wnuk & Aneta Nitsch-Osuch & Marta Kulpa, 2022. "Health Care Accessibility and Breast Cancer Mortality in Europe," IJERPH, MDPI, vol. 19(20), pages 1-12, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tóth, Balázs, 2021. "Milyen kapcsolatban állnak a közszféra reformjai a gazdaságpolitikai paradigmákkal? [How reforms of the public sector relate to the paradigms of economic policy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 205-222.
    2. Independent Evaluation Group, 2008. "Public Sector Reform: What Works and Why? An IEG evaluation of World Bank Support," World Bank Publications - Books, The World Bank Group, number 6484.
    3. Alessio Conti & Giovanni Vetritto, 2019. "ICT from Below: ELISA Program and the Innovation of Local Government in Italy," International Journal of Social Science Studies, Redfame publishing, vol. 7(3), pages 70-92, May.
    4. repec:cuf:journl:y:2017:v:18:i:1:moreno-enguix is not listed on IDEAS
    5. Rebora, Gianfranco & Turri, Matteo, 2013. "The UK and Italian research assessment exercises face to face," Research Policy, Elsevier, vol. 42(9), pages 1657-1666.
    6. Ahmed Huque, 2013. "Can Public Management Contribute to Governance in Developing Countries?," Public Organization Review, Springer, vol. 13(4), pages 397-409, December.
    7. Odeck, James & Høyem, Harald, 2021. "The impact of competitive tendering on operational costs and market concentration in public transport: The Norwegian car ferry services," Research in Transportation Economics, Elsevier, vol. 90(C).
    8. van der Voet, Joris, 2014. "The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure," European Management Journal, Elsevier, vol. 32(3), pages 373-382.
    9. Oliver Bruttel, 2005. "Are Employment Zones Successful? Evidence From the First Four Years," Local Economy, London South Bank University, vol. 20(4), pages 389-403, November.
    10. Chanida Jittaruttha, 2017. "Public Trust and Governance in Public Administration in Thailand," Proceedings of International Academic Conferences 5808123, International Institute of Social and Economic Sciences.
    11. Tom Christensen & Per Lægreid, 2008. "The Challenge of Coordination in Central Government Organizations: The Norwegian Case," Public Organization Review, Springer, vol. 8(2), pages 97-116, June.
    12. Gentiana Kraja, 2013. "Managing Human Resources in Albanian Public Administration," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 2, March.
    13. Jessica M. Yingst & Nicolle M. Krebs & Candace R. Bordner & Andrea L. Hobkirk & Sophia I. Allen & Jonathan Foulds, 2021. "Tobacco Use Changes and Perceived Health Risks among Current Tobacco Users during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(4), pages 1-11, February.
    14. Ishchenko M.P. & Samoilenko L.Y., 2016. "Contemporary Issues Of Public Management And Administration In Ukraine," Management, Academy of Municipal Administration, vol. 9(2), pages 7-15, May.
    15. Andrews, Matt, 2015. "Has Sweden Injected Realism into Public Financial Management Reforms in Partner Countries?," Working Paper Series 15-063, Harvard University, John F. Kennedy School of Government.
    16. Koen Verhoest & Paola Mattei, 2010. "Special Issue on ‘Welfare governance reforms and effects in the Post-Golden Age’," Public Management Review, Taylor & Francis Journals, vol. 12(2), pages 163-171, March.
    17. Imre Gergely Szabó & Marta Kahancová, 2012. "Acting on the Edge of Public Sector: Hospital Corporatization and Collective Bargaining in Hungary and Slovakia," Discussion Papers 1, Central European Labour Studies Institute (CELSI).
    18. Nizar Al-Sharif & Nazha Bourquia, 2011. "Les systèmes de mesure de performance en collectivités territoriales : un éclairage à la lecture du processus d'institutionnalisation," Post-Print hal-00645365, HAL.
    19. Anup Chowdhury & Nikhil Chandra Shil, 2017. "Public Sector Reforms and New Public Management: Exploratory Evidence from Australian Public Sector," Asian Development Policy Review, Asian Economic and Social Society, vol. 5(1), pages 1-16, March.
    20. Peter Taylor-Gooby, 2008. "Sociological approaches to risk: strong in analysis but weak in policy influence in recent UK developments," Journal of Risk Research, Taylor & Francis Journals, vol. 11(7), pages 863-876, October.
    21. Gyorgy JENEI, 2012. "Challenges For Governance And Shortcomings At The Answers In Central Europe," Curentul Juridic, The Juridical Current, Le Courant Juridique, Petru Maior University, Faculty of Economics Law and Administrative Sciences and Pro Iure Foundation, vol. 48, pages 13-20, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:6:y:2009:i:2:p:844-861:d:4091. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.