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Prospects for the Development of the Demand for Carp in Poland among Young Consumers

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  • Magdalena Raftowicz

    (Department of Applied Economics, Faculty of Life Sciences and Technology, Wrocław University of Environmental and Life Sciences, 50-375 Wrocław, Poland)

Abstract

Carp fishing economy in Poland has a centuries-old tradition. However, in the last decade, as a result of changes in global market trends, this industry has experienced stagnation. Still, the elimination of this niche industry may have painful consequences for the entire ecosystem and biodiversity. Hence, every effort should be made to protect and maintain the status quo. The aim of the article is an attempt to show that the development prospects for the carp market in Poland are limited, especially in the face of little interest in carp consumption by young adult consumers, who will create the demand for carp in the near future. The remedy may be to change the image of the carp together with a territorial marketing strategy that would be consistent with the preferences of the young generation. The research was conducted on the basis of a critical analysis of the literature of the subject, focus studies, questionnaires and a case study.

Suggested Citation

  • Magdalena Raftowicz, 2022. "Prospects for the Development of the Demand for Carp in Poland among Young Consumers," IJERPH, MDPI, vol. 19(7), pages 1-17, March.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:7:p:3831-:d:777968
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    References listed on IDEAS

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    1. Karnai, Laura & Szűcs, István, 2018. "Outlooks And Perspectives Of The Common Carp Production," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2018(1).
    2. Mariagiulia Mariani & François Casabianca & Claire Cerdan & Iuri Peri, 2021. "Protecting Food Cultural Biodiversity: From Theory to Practice. Challenging the Geographical Indications and the Slow Food Models," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
    3. Cindy Lombart & Blandine Labbé-Pinlon & Marc Filser & Blandine Anteblian & Didier Louis, 2018. "Regional product assortment and merchandising in grocery stores: Strategies and target customer segments," Post-Print hal-01715072, HAL.
    4. Lucio Cappelli & Fabrizio D’Ascenzo & Roberto Ruggieri & Irina Gorelova, 2022. "Is Buying Local Food a Sustainable Practice? A Scoping Review of Consumers’ Preference for Local Food," Sustainability, MDPI, vol. 14(2), pages 1-17, January.
    5. Magdalena Raftowicz & Mirosław Struś & Michał Nadolny & Magdalena Kalisiak-Mędelska, 2020. "The Importance of Price in Poland’s Carp Market," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
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    Cited by:

    1. F. Xavier Medina & Francesc Fusté-Forné & Nela Filimon, 2023. "Public Awareness of Food Products, Preferences and Practices: Old Challenges and New Insights," IJERPH, MDPI, vol. 20(9), pages 1-3, May.

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