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The Impact of CSR Perceptions on Employees’ Turnover Intention during the COVID-19 Crisis in China

Author

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  • Yang Cheng

    (Department of Communication, North Carolina State University, Raleigh, NC 27695, USA)

  • Yuan Wang

    (Department of Media and Communication, City University of Hong Kong, Hong Kong, China)

  • Feihong Pan

    (Department of Media and Communication, City University of Hong Kong, Hong Kong, China)

Abstract

The COVID-19 pandemic has created tremendous challenges for organizations’ corporate social responsibility (CSR), communication, and relationship management with internal stakeholders such as employees. This study conducted an online survey of 466 employees working for large Chinese corporations during the pandemic. A structural equation model based on insights from expectancy violation theory was used to examine how negative violation valence increases employees’ turnover intention as mediated by uncertainty, CSR cynicism, and distrust. The survey results showed that employees’ negative violation valence positively influenced their uncertainty about their organizations’ CSR activities, which fostered their cynicism about CSR and distrust of their organization. Employees’ CSR cynicism increased their distrust toward their organizations, which increased their turnover intention. The theoretical and practical implications of the study are discussed as well.

Suggested Citation

  • Yang Cheng & Yuan Wang & Feihong Pan, 2022. "The Impact of CSR Perceptions on Employees’ Turnover Intention during the COVID-19 Crisis in China," IJERPH, MDPI, vol. 19(14), pages 1-14, July.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:14:p:8297-:d:857528
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    Cited by:

    1. Claudiu George Bocean & Michael Marian Nicolescu & Marian Cazacu & Simona Dumitriu, 2022. "The Role of Social Responsibility and Ethics in Employees’ Wellbeing," IJERPH, MDPI, vol. 19(14), pages 1-15, July.
    2. Christina Deselaers & Alina Dahmen & Sonia Lippke, 2022. "Impact of the COVID-19 Pandemic on CSR Activities of Healthcare Providers," IJERPH, MDPI, vol. 20(1), pages 1-27, December.
    3. Lavinia Denisia Cuc & Andrea Feher & Paul Nichita Cuc & Silviu Gabriel Szentesi & Dana Rad & Gavril Rad & Mioara Florina Pantea & Cosmin Silviu Raul Joldes, 2022. "A Parallel Mediation Analysis on the Effects of Pandemic Accentuated Occupational Stress on Hospitality Industry Staff Turnover Intentions in COVID-19 Context," IJERPH, MDPI, vol. 19(19), pages 1-20, September.

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