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Sustainability of Hotel, How Does Perceived Corporate Social Responsibility Influence Employees’ Behaviors?

Author

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  • Haiyan Kong

    (Business School, Shandong University, Weihai 264209, China
    International Institute of Tourism Science, Shandong University, Weihai 264209, China)

  • Naipeng (Tom) Bu

    (Business School, Shandong University, Weihai 264209, China
    International Institute of Tourism Science, Shandong University, Weihai 264209, China)

  • Yue Yuan

    (Business School, Shandong University, Weihai 264209, China
    International Institute of Tourism Science, Shandong University, Weihai 264209, China)

  • Kangping Wang

    (Business School, Shandong University, Weihai 264209, China
    International Institute of Tourism Science, Shandong University, Weihai 264209, China)

  • YoungHee Ro

    (School of Conflict Analysis & Resolution, George Mason University Korea, Inchon 21985, Korea)

Abstract

This study sought to explore the influence of perceived corporate social responsibility (CSR) on organizational identification and organizational commitment. Based on extensive literature review, the theoretical model was proposed. Perceived CSR was developed as the determinant, organizational identification as the mediator, and organizational commitment as the outcome. Targeting highly educated employees, this study surveyed employees with bachelor degrees or above. A total of 836 data were collected, and structural equation modeling was analyzed with statistical software AMOS 21.0 software. The findings indicated that perceived CSR contributed positively to organizational identification and commitment. Apart from the direct positive effect on organizational commitment, organizational identification also mediated the relationship between perceived CSR and employee loyalty. The study highlighted the importance of fulfilling social responsibilities, encouraged managers to understand young well-educated employees from different perspectives, and also shed light on performing effective human resource management (HRM) activities, which can meet the UN Sustainable Development Goals and accelerate the related development in tourism and hospitality.

Suggested Citation

  • Haiyan Kong & Naipeng (Tom) Bu & Yue Yuan & Kangping Wang & YoungHee Ro, 2019. "Sustainability of Hotel, How Does Perceived Corporate Social Responsibility Influence Employees’ Behaviors?," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:7009-:d:295582
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    References listed on IDEAS

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    Cited by:

    1. Pham Quang Huy & Vu Kien Phuc, 2022. "Insight into the Critical Success Factors of Performance-Based Budgeting Implementation in the Public Sector for Sustainable Development in the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(20), pages 1-37, October.
    2. Elías Domingo‐Posada & Pilar L. González‐Torre & Marta M. Vidal‐Suárez, 2024. "Sustainable development goals and corporate strategy: A map of the field," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2733-2748, July.
    3. Gabriel Cachón‐Rodríguez & Alicia Blanco‐González & Camilo Prado‐Román & Francisco Diez‐Martin, 2021. "Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1730-1739, October.

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