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Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

Author

Listed:
  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Hyoungeun Moon

    (School of Hospitality and Tourism Management, Oklahoma State University,365 Human Sciences, Stillwater, MN 74078, USA)

  • Antonio Ariza-Montes

    (Universidad Loyola Andalucía, C/Escritor Castilla Aguayo, 4 14004 Cordóba, Spain
    Universidad Autónoma de Chile, Av. Pedro de Valdivia 425, Providencia 7500912, Santiago de Chile, Chile)

  • Soyeun Lee

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

Abstract

Little evidence is available on how airline meals and their dimensions affect customers’ loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meals and their dimensions, attitude, satisfaction, and love. Using a quantitative method, empirical findings from the structural analysis successfully offer a good understanding of airline food quality and its role, identify the vital triggers of customer loyalty, and uncover the silent mediating role of airline love in affecting loyalty. Taking one step further beyond the theorizations in the existing studies of airline customers’ post-purchase behaviors, the present study builds a strong conceptual framework relating airline food quality, attitude, satisfaction, airline love, and customer loyalty.

Suggested Citation

  • Heesup Han & Hyoungeun Moon & Antonio Ariza-Montes & Soyeun Lee, 2020. "Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty," Sustainability, MDPI, vol. 12(3), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:857-:d:312415
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    References listed on IDEAS

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    1. Nijolė Batarlienė & Neringa Slavinskaitė, 2023. "Assessment of Factors Determining Airline Consumer Loyalty: Case Study in Lithuania," Sustainability, MDPI, vol. 15(2), pages 1-15, January.

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