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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Anne Roggeveen(Babson College)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), 2019. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-030-18911-2, April.
Handle: RePEc:spr:prbuec:978-3-030-18911-2
DOI: 10.1007/978-3-030-18911-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Thuy Pham & Frank Mathmann, 2019. "The Impact of Age on the Relationship Between Assortment Size and Perceived Value," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 3-13, Springer.
- Hwan Chung & Eunkyu Lee, 2019. "Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 14-18, Springer.
- Belén Derqui & Nicoletta Occhiocupo, 2019. "The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 19-26, Springer.
- José Luis Ruiz-Real & Juan Uribe-Toril & Juan Carlos Gázquez-Abad, 2019. "Assortment and Retailing: A Trendy Couple," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 27-34, Springer.
- Mónica Gómez-Suárez & María Jesús Yagüe & Cristina García-Gumiel, 2019. "Measuring the Experiential Marketing Orientation Management of Shopping Centres," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 35-42, Springer.
- Steven D’Alessandro & Morgan Miles & Terry Bossomaier, 2019. "Phase Transitions in Retailing: Modeling Retail Fashion Tipping Points as Complex Systems," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 43-49, Springer.
- Ting Hin Ho & Dewi Tojib & Yelena Tsarenko, 2019. "Changing of the Retail Landscape: Who Supports Your Customers Matters," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 50-53, Springer.
- Elisa López Moreno & Nuria Recuero Virto & Maria Francisca Blasco López, 2019. "Shopping Online Experience: A Theoretical Model Proposal," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 54-61, Springer.
- Briana Alberti & Mark DeFanti, 2019. "Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 62-69, Springer.
- Samy Belaid & Azza Temessek Behi & Dorsaf Fehri Belaid & Jérome Lacoeuilhe, 2019. "Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 73-82, Springer.
- Edoardo Fornari & Francesca Negri & Sebastiano Grandi & Daniele Fornari, 2019. "Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 83-90, Springer.
- Siddhartha Sarkar & Arti D. Kalro & Dinesh Sharma, 2019. "Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 91-98, Springer.
- Hanna Gendel-Guterman, 2019. "Comparison of Consumer Involvement Across PLB Categories in Retail Food," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 99-105, Springer.
- Francesca Canio & Elisa Martinelli & Davide Pellegrini & Giuseppe Nardin, 2019. "Influencing Shopping Engagement Across Channels: The Role of Store Environment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 106-113, Springer.
- Sascha Steinmann & Amelie Winters & Gunnar Mau & Hanna Schramm-Klein, 2019. "The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 114-120, Springer.
- Mathieu Lajante, 2019. "Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 121-129, Springer.
- Sri Devi Duvvuri, 2019. "Multivariate Analysis of Consumer Preference Structures Across Multiple Categories," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 130-134, Springer.
- Kokho (Jason) Sit & Andreia Daemon Miranda Gonçalves & Giovanni Pino & Juliet Memery, 2019. "Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 137-144, Springer.
- Mika Yrjölä & Hannu Saarijärvi, 2019. "The Seller’s Experience in Consumer-to-Consumer E-Commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 145-153, Springer.
- Jean-Eric Pelet & Erhard Lick & Basma Taieb, 2019. "Internet of Things and Artificial Intelligence in the Hotel Industry: Which Opportunities and Threats for Sensory Marketing?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 154-164, Springer.
- Zahy Ramadan & Maya Farah & Hadi Audi, 2019. "The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 165-174, Springer.
- Doris Morales-Solana & Alejandro Alegret Cotas & Irene Esteban-Millat, 2019. "Buying from Online Supermarkets: The Main Factors Influencing the Experience of Flow, Purchase Intent and E-loyalty," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 175-180, Springer.
- Mario D’Arco & Vittoria Marino & Riccardo Resciniti, 2019. "How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 181-189, Springer.
- Aijaz A. Shaikh, 2019. "Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 190-196, Springer.
- Carly Trachtman & Molly Dop & Sofia Villas-Boas, 2019. "Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 197-204, Springer.
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