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The role of perceived control and gender in consumer reactions to download delays

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  • Dabholkar, Pratibha A.
  • Sheng, Xiaojing

Abstract

An empirical study finds that perceived control strongly mediates the effects of perceived speed of a Web site download on consumers' attitudes and intentions to use the Web site. Moreover, results show that men are more likely to react positively to the perceived speed of a Web site download, whereas women are more likely to base their reactions on perceptions of control in the context of download delays. In contrast to past online research, the gender differences are intrinsic in two ways--they are context independent, and they are not caused by length of Internet experience, extent of Internet usage, or type of Internet connections.

Suggested Citation

  • Dabholkar, Pratibha A. & Sheng, Xiaojing, 2009. "The role of perceived control and gender in consumer reactions to download delays," Journal of Business Research, Elsevier, vol. 62(7), pages 756-760, July.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:7:p:756-760
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    Cited by:

    1. Sheng, Xiaojing & Felix, Reto & Saravade, Swapnil & Siguaw, Judy A. & Ketron, Seth C. & Krejtz, Krzysztof & Duchowski, Andrew T., 2020. "Sight unseen: The role of online security indicators in visual attention to online privacy information," Journal of Business Research, Elsevier, vol. 111(C), pages 218-240.
    2. Hernández, Blanca & Jiménez, Julio & Martín, M. José, 2010. "Customer behavior in electronic commerce: The moderating effect of e-purchasing experience," Journal of Business Research, Elsevier, vol. 63(9-10), pages 964-971, September.
    3. Francisco Liébana-Cabanillas & Francisco Muñoz-Leiva & Juan Sánchez-Fernández & María I. Viedma-del Jesús, 2016. "The moderating effect of user experience on satisfaction with electronic banking: empirical evidence from the Spanish case," Information Systems and e-Business Management, Springer, vol. 14(1), pages 141-165, February.
    4. Martínez-López, Francisco J. & Feng, Changyuan & Li, Yangchun & López-López, David, 2022. "Using instant refunds to improve online return experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.
    6. Rémi Mencarelli & Renaud Lunardo & Cindy Lombart & Markus Blut & Ericka Henon, 2022. "Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market," Marketing Letters, Springer, vol. 33(3), pages 523-541, September.
    7. Chen, Yi-Mu & Hsu, Tsuen-Ho & Lu, Yu-Jou, 2018. "Impact of flow on mobile shopping intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 281-287.

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