IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v16y2019i24p4998-d295634.html
   My bibliography  Save this article

Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities

Author

Listed:
  • Yang Yang

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Zhongqiu Li

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Yingying Su

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Shanshan Wu

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Boyou Li

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

Abstract

The development of internet technology and the popularity of smartphones has been gradually affecting people’s daily lives, thus causing subtle changes to their health. Manufacturing companies are increasingly establishing virtual communities to motivate customers to participate in new product development. However, the reasons that customers participate in the innovation process and the timing of participation remain under-researched. Hence, using data on 517 customers of 14 manufacturing enterprises, we investigate the reasons behind such participation and the moderating role of perceived ease of use and perceived control based on the social exchange theory. Results show that learning benefits, integrative benefits, and hedonic benefits have positive effects on participation. Perceived ease of use strengthens the positive relationship between integrative benefits and customer participation. Perceived control strengthens the positive relationship between hedonic benefits and customer participation. Theoretical implications and managerial practices are also discussed.

Suggested Citation

  • Yang Yang & Zhongqiu Li & Yingying Su & Shanshan Wu & Boyou Li, 2019. "Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities," IJERPH, MDPI, vol. 16(24), pages 1-15, December.
    • Handle: RePEc:gam:jijerp:v:16:y:2019:i:24:p:4998-:d:295634
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/16/24/4998/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/16/24/4998/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Deborah R. Compeau & Christopher A. Higgins, 1995. "Application of Social Cognitive Theory to Training for Computer Skills," Information Systems Research, INFORMS, vol. 6(2), pages 118-143, June.
    2. Fama, Eugene F & Jensen, Michael C, 1983. "Agency Problems and Residual Claims," Journal of Law and Economics, University of Chicago Press, vol. 26(2), pages 327-349, June.
    3. Josh Lerner & Jean Tirole, 2002. "Some Simple Economics of Open Source," Journal of Industrial Economics, Wiley Blackwell, vol. 50(2), pages 197-234, June.
    4. Satish Nambisan & Robert A. Baron, 2010. "Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions," Organization Science, INFORMS, vol. 21(2), pages 554-572, April.
    5. Zakaria I. Saleh & Emad Abushanab, 2010. "The Role of Risk Related Knowledge in the Diffusion of Internet Innovations," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 9(01), pages 31-40.
    6. repec:dau:papers:123456789/3038 is not listed on IDEAS
    7. Rishika Rishika & Ashish Kumar & Ramkumar Janakiraman & Ram Bezawada, 2013. "The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation," Information Systems Research, INFORMS, vol. 24(1), pages 108-127, March.
    8. Brenda Mak & Robert C. Nickerson & Henri Isaac, 2009. "A Model Of Attitudes Towards The Acceptance Of Mobile Phone Use In Public Places," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 6(03), pages 305-326.
    9. Yeon-Jin Kim & Hye Min Jang & Youngjo Lee & Donghwan Lee & Dai-Jin Kim, 2018. "Effects of Internet and Smartphone Addictions on Depression and Anxiety Based on Propensity Score Matching Analysis," IJERPH, MDPI, vol. 15(5), pages 1-10, April.
    10. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    11. Nick Bouras & George Ikkos & Thomas Craig, 2018. "From Community to Meta-Community Mental Health Care," IJERPH, MDPI, vol. 15(4), pages 1-10, April.
    12. Ederington, Louis H. & Salas, Jesus M., 2008. "Minimum variance hedging when spot price changes are partially predictable," Journal of Banking & Finance, Elsevier, vol. 32(5), pages 654-663, May.
    13. E. Rémy & S. Kopel, 2002. "Social Linking and Human Resources Management in the Service Sector," The Service Industries Journal, Taylor & Francis Journals, vol. 22(1), pages 35-56, January.
    14. Hui, Michael K & Bateson, John E G, 1991. "Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 174-184, September.
    15. Freida C. Palma & Silvana Trimi & Soon-Goo Hong, 2019. "Motivation triggers for customer participation in value co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 557-580, September.
    16. Anna S. Cui & Fang Wu, 2016. "Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 516-538, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kitti Supchukun & Teerapong Yata & Praima Israsena Na Ayudhya & Kris Angkanaporn, 2022. "Key Success Factors for the Development of Innovative Antibiotic Replacement Products to Accelerate Growth in Broilers," Sustainability, MDPI, vol. 14(17), pages 1-16, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liuan Wang & Lu (Lucy) Yan & Tongxin Zhou & Xitong Guo & Gregory R. Heim, 2020. "Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study," Information Systems Research, INFORMS, vol. 31(2), pages 537-555, June.
    2. Bertschek, Irene & Kesler, Reinhold, 2022. "Let the user speak: Is feedback on Facebook a source of firms’ innovation?," Information Economics and Policy, Elsevier, vol. 60(C).
    3. Tingting Song & Jinghua Huang & Yong Tan & Yifan Yu, 2019. "Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms," Service Science, INFORMS, vol. 30(1), pages 191-203, March.
    4. Halloran, Timothy J. & Lutz, Richard J., 2021. "Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 83-95.
    5. Jose Benitez & Laura Ruiz & Ana Castillo & Javier Llorens, 2020. "How corporate social responsibility activities influence employer reputation: The role of social media capability," Post-Print hal-02462583, HAL.
    6. Lu, Qiang Steven & Miller, Rohan, 2019. "How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 87-100.
    7. Hajer Kefi & Sitesh Indra & Talel Abdessalem, 2016. "Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector," Post-Print hal-01456580, HAL.
    8. Reza Mousavi & Bin Gu, 2019. "The Impact of Twitter Adoption on Lawmakers’ Voting Orientations," Service Science, INFORMS, vol. 30(1), pages 133-153, March.
    9. Braojos-Gomez, Jessica & Benitez-Amado, Jose & Javier Llorens-Montes, F., 2015. "How do small firms learn to develop a social media competence?," International Journal of Information Management, Elsevier, vol. 35(4), pages 443-458.
    10. Mark Rowland Bruce & Adebayo Felix Adekoya & Samuel Boateng & Peter Appiahene, 2023. "Prevalent User-centered Monetization Techniques in Social Media," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 19-28, January.
    11. Shane Greenstein & Grace Gu & Feng Zhu, 2021. "Ideology and Composition Among an Online Crowd: Evidence from Wikipedians," Management Science, INFORMS, vol. 67(5), pages 3067-3086, May.
    12. Wu He & Feng-Kwei Wang, 2016. "A process-based framework of using social media to support innovation process," Information Technology and Management, Springer, vol. 17(3), pages 263-277, September.
    13. Julia Bauer & Nikolaus Franke & Philipp Tuertscher, 2016. "Intellectual Property Norms in Online Communities: How User-Organized Intellectual Property Regulation Supports Innovation," Information Systems Research, INFORMS, vol. 27(4), pages 724-750, December.
    14. Antonia Köster & Christian Matt & Thomas Hess, 2021. "Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(4), pages 349-366, August.
    15. Majumdar, Adrija & Bose, Indranil, 2019. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 1-11.
    16. Qiang Zhang & Ji Wu & J. Leon ZHAO & Liang Liang, 2024. "The antecedents and consequences of social interactions in firm-sponsored community: a social network perspective," Electronic Commerce Research, Springer, vol. 24(3), pages 1967-1995, September.
    17. Sinan Aral & Chrysanthos Dellarocas & David Godes, 2013. "Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research," Information Systems Research, INFORMS, vol. 24(1), pages 3-13, March.
    18. Leila Meratian Esfahani & Lester W. Johnson, 2018. "Stakeholders’ Engagement and Strategic Management of Social Media," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(6), pages 47-56, September.
    19. Nguyen Hong Phuoc & Le Nguyen Hau & Pham Ngoc Thuy, 2022. "The dual outcomes of frontliner’s autonomous motivation and deep acting in service co-creation: a dyadic approach," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 159-186, March.
    20. Linus Dahlander & Lars Frederiksen, 2012. "The Core and Cosmopolitans: A Relational View of Innovation in User Communities," Organization Science, INFORMS, vol. 23(4), pages 988-1007, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:16:y:2019:i:24:p:4998-:d:295634. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.