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A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places

Author

Listed:
  • Brenda Mak

    (CEB - Center for Electronic Business - SFSU - San Francisco State University)

  • Robert Nickerson

    (CEB - Center for Electronic Business - SFSU - San Francisco State University)

  • Henri Isaac

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Since the first commercial launch of cellular telecoms by NET in Tokyo Japan in 1979 and the launch of the NMT system in Denmark, Finland, Norway and Sweden in 1981, the mobile phone has undergone continual incremental innovation for changing market needs. This study investigates the factors affecting the attitudes towards the social acceptance of mobile phones in public places and how this attitude affects its usage. Theories on innovation and technology acceptance were reviewed, and studies relating demographic factors to technology acceptance were examined. A model was proposed relating the usage frequency and attitudes towards acceptance of mobile phone in public places to demographic factors, such as country, age, education, gender, and work status. A survey was conducted among mobile phone users, and the sample consisted of 1079 respondents in the United States, France, Italy, Turkey, and Finland. A structural equation model was developed to analyze the survey data. Results of the analysis indicate that the attitudes about mobile phone use in public places depend on country, and age factors. This attitude in turn significantly affects the usage frequency of mobile phones. In addition, usage frequency also is affected by gender and work status. Implications of the findings for both academicians and practitioners are discussed

Suggested Citation

  • Brenda Mak & Robert Nickerson & Henri Isaac, 2009. "A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places," Working Papers halshs-00375094, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00375094
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00375094
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    References listed on IDEAS

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    2. Oliver Niebuhr & Anush Norika Nazaryan, 2019. "Money Talks — But Less Well so over the Mobile Phone? The Persistence of the Telephone Voice in a 4G Technology Setting and the Resulting Implications for Business Communication and Mobile-Phone Innov," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-31, February.
    3. Choi, Yung Kyun & Totten, Jeff W., 2012. "Self-construal's role in mobile TV acceptance: Extension of TAM across cultures," Journal of Business Research, Elsevier, vol. 65(11), pages 1525-1533.

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