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Young Employees’ Perceptions about Employability Skills for E-Commerce

Author

Listed:
  • Ildikó Kovács

    (Department of Marketing, Faculty of International Management and Business, Budapest Business School, University of Applied Sciences, 1165 Budapest, Hungary)

  • Éva Réka Keresztes

    (Department of Methodology for Social Studies, Faculty of International Management and Business, Budapest Business School, University of Applied Sciences, 1165 Budapest, Hungary)

Abstract

With the digital transformation of businesses, digital marketing has been a prominent feature of organizations in the 21st century. Changing consumer behavior has also created a need for versatile hard and soft skills for marketing professionals. Inspired by the ongoing disruption to businesses across the world, this research focuses on employability skills in the field of e-commerce. A systematic review of the managerial research literature on digital marketing and e-commerce competencies has revealed a research gap regarding the investigation of the perceived importance of employability skills. The aim of this paper is to find out how important these skills are for future and current employees. The novelty of this study is the comparison between perceptions related to nonworking versus working young employees based on five key skill categories across 30 soft and hard skills. The study is quantitative in nature: a self-administered computer-assisted personal interviewing (CAPI) method is used for data collection. The findings reveal that the examined skills are perceived as important from the employee point of view. In addition to exploring the perceived relevance of the employability skills categories, the study identifies differences among the skills that young workers consider important in terms of their work experience. The research results reveal significant differences by work segments in relation to soft skills, such as teamwork, stress resilience, planning, organization and time management, precision, and attention to detail.

Suggested Citation

  • Ildikó Kovács & Éva Réka Keresztes, 2022. "Young Employees’ Perceptions about Employability Skills for E-Commerce," Economies, MDPI, vol. 10(12), pages 1-28, December.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:12:p:309-:d:992753
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    References listed on IDEAS

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    1. Heckman, James J. & Kautz, Tim, 2012. "Hard evidence on soft skills," Labour Economics, Elsevier, vol. 19(4), pages 451-464.
    2. Hoeschler, Peter & Balestra, Simone & Backes-Gellner, Uschi, 2018. "The development of non-cognitive skills in adolescence," Economics Letters, Elsevier, vol. 163(C), pages 40-45.
    3. Ana Azevedo & Doris Gomezelj Omerzel & Jane Andrews & Helen Higson & Antonio Caballero & Bernadette Frech, 2012. "Satisfaction with Knowledge and Competencies: A Multi-Country Study of Employers and Business Graduates," American Journal of Economics and Business Administration, Science Publications, vol. 4(1), pages 23-39, January.
    4. Elena Rostislavovna Schislyaeva & Olga Anatolievna Saychenko, 2022. "Labor Market Soft Skills in the Context of Digitalization of the Economy," Social Sciences, MDPI, vol. 11(3), pages 1-15, February.
    5. Andrew Clarke & Mikal Skuterud, 2016. "A comparative analysis of immigrant skills and their utilization in Australia, Canada, and the USA," Journal of Population Economics, Springer;European Society for Population Economics, vol. 29(3), pages 849-882, July.
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    Cited by:

    1. Giovanna Patzy Uribe-Linares & Cristian Armando Ríos-Lama & Jorge Alberto Vargas-Merino, 2023. "Is There an Impact of Digital Transformation on Consumer Behaviour? An Empirical Study in the Financial Sector," Economies, MDPI, vol. 11(5), pages 1-16, April.

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