IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v11y2021i8p701-d601785.html
   My bibliography  Save this article

An Italian Explorative Study of Willingness to Pay for a New Functional Pasta Featuring Opuntia ficus indica

Author

Listed:
  • Nadia Palmieri

    (Consiglio per la Ricerca in Agricoltura e l’Analisi dell’Economia Agraria (CREA)—Centro di Ricerca Ingegneria e Trasformazioni Agroalimentari, Via della Pascolare 16, Monterotondo, 00015 Rome, Italy)

  • Walter Stefanoni

    (Consiglio per la Ricerca in Agricoltura e l’Analisi dell’Economia Agraria (CREA)—Centro di Ricerca Ingegneria e Trasformazioni Agroalimentari, Via della Pascolare 16, Monterotondo, 00015 Rome, Italy)

  • Francesco Latterini

    (Consiglio per la Ricerca in Agricoltura e l’Analisi dell’Economia Agraria (CREA)—Centro di Ricerca Ingegneria e Trasformazioni Agroalimentari, Via della Pascolare 16, Monterotondo, 00015 Rome, Italy)

  • Luigi Pari

    (Consiglio per la Ricerca in Agricoltura e l’Analisi dell’Economia Agraria (CREA)—Centro di Ricerca Ingegneria e Trasformazioni Agroalimentari, Via della Pascolare 16, Monterotondo, 00015 Rome, Italy)

Abstract

Opuntia ficus indica is a source of vitamins and minerals, and recently, it has been used as ingredient to make a new functional pasta. Italy produces the highest amount of pasta in the world and it is also the second-highest producer of opuntia globally. This study sought to identify the consumer willingness to pay for pasta featuring Opuntia ficus indica and to understand what factors influence their choice. This study is the first in food research to analyze consumers’ willingness to pay for a new functional pasta featuring Opuntia ficus indica . Data were collected by using a web-based survey; the sample was composed of 342 consumers and an ordered logistic regression model was applied. The findings showed that the educational and higher income levels of respondents play important roles in the willingness to pay for functional pasta. Moreover, the healthy and nutritional features of functional pasta together with the respondents’ willingness to eat it, their curiosity towards this new food and their need to get more information about functional pasta should improve consumers’ willingness to pay for it. The findings should be useful for firms to draw marketing strategies considering the positive consumers’ attitude toward the use of Opuntia ficus indica in pasta production.

Suggested Citation

  • Nadia Palmieri & Walter Stefanoni & Francesco Latterini & Luigi Pari, 2021. "An Italian Explorative Study of Willingness to Pay for a New Functional Pasta Featuring Opuntia ficus indica," Agriculture, MDPI, vol. 11(8), pages 1-11, July.
    • Handle: RePEc:gam:jagris:v:11:y:2021:i:8:p:701-:d:601785
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/11/8/701/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/11/8/701/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Arias-Aranda, Daniel & Romerosa-Martínez, M. Mercedes, 2010. "Innovation in the functional foods industry in a peripheral region of the European Union: Andalusia (Spain)," Food Policy, Elsevier, vol. 35(3), pages 240-246, June.
    2. Daniel McFadden, 2001. "Economic Choices," American Economic Review, American Economic Association, vol. 91(3), pages 351-378, June.
    3. Edi Defrancesco & Maria Angela Perito & Irene Bozzolan & Leonardo Cei & Gianluca Stefani, 2017. "Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    4. Øvrum, Arnstein & Alfnes, Frode & Almli, Valérie L. & Rickertsen, Kyrre, 2012. "Health information and diet choices: Results from a cheese experiment," Food Policy, Elsevier, vol. 37(5), pages 520-529.
    5. Johannes Kahl & Aneta Załęcka & Angelika Ploeger & Susanne Bügel & Machteld Huber, 2012. "Functional Food and Organic Food are Competing Rather than Supporting Concepts in Europe," Agriculture, MDPI, vol. 2(4), pages 1-9, October.
    6. Rosa Micale & Antonio Giallanza & Giuseppe Russo & Giada La Scalia, 2017. "Selection of a Sustainable Functional Pasta Enriched with Opuntia Using ELECTRE III Methodology," Sustainability, MDPI, vol. 9(6), pages 1-14, May.
    7. Nadia Palmieri & Mariarosaria Simeone & Carlo Russo & Maria Angela Perito, 2020. "Profiling young consumers’ perceptions of GMO products: A case study on Italian undergraduate students," Post-Print hal-03384849, HAL.
    8. Nadia Palmieri & Maria Angela Perito & Claudio Lupi, 2020. "Consumer acceptance of cultured meat: some hints from Italy," Post-Print hal-03385175, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nadia Palmieri & Walter Stefanoni & Francesco Latterini & Luigi Pari, 2022. "Italian Consumer Preferences for Eucalyptus Honey: An Exploratory Study," Sustainability, MDPI, vol. 14(13), pages 1-11, June.
    2. Giuseppe Timpanaro, 2023. "Agricultural Food Marketing, Economics and Policies," Agriculture, MDPI, vol. 13(4), pages 1-9, March.
    3. Dell’Unto, Davide & Meccariello, Giulia & Cortignani, Raffaele, 2023. "Healthy food consumption in the Covid-19 era: Empirical evidence from Italian consumers choices on functional products," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 25(01), April.
    4. Davide Dell'Unto & Giulia Meccariello & Raffaele Cortignani, 2023. "Healthy food consumption in the Covid-19 era: Empirical evidence from Italian consumers choices on functional products," Economia agro-alimentare, FrancoAngeli Editore, vol. 25(1), pages 11-34.
    5. repec:ags:aaea22:335584 is not listed on IDEAS
    6. Eleonora Sofia Rossi & José A. Zabala & Francesco Caracciolo & Emanuele Blasi, 2023. "The Value of Crop Diversification: Understanding the Factors Influencing Consumers’ WTP for Pasta from Sustainable Agriculture," Agriculture, MDPI, vol. 13(3), pages 1-18, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carlo Russo & Mariarosaria Simeone & Maria Angela Perito, 2020. "Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
    2. Czajkowski, Mikołaj & Zagórska, Katarzyna & Letki, Natalia & Tryjanowski, Piotr & Wąs, Adam, 2021. "Drivers of farmers’ willingness to adopt extensive farming practices in a globally important bird area," Land Use Policy, Elsevier, vol. 107(C).
    3. Kesternich, Iris & Heiss, Florian & McFadden, Daniel & Winter, Joachim, 2013. "Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D," Journal of Health Economics, Elsevier, vol. 32(6), pages 1313-1324.
    4. Dagsvik, John K., 2015. "Stochastic models for risky choices: A comparison of different axiomatizations," Journal of Mathematical Economics, Elsevier, vol. 60(C), pages 81-88.
    5. Chorus, Caspar & van Cranenburgh, Sander & Daniel, Aemiro Melkamu & Sandorf, Erlend Dancke & Sobhani, Anae & Szép, Teodóra, 2021. "Obfuscation maximization-based decision-making: Theory, methodology and first empirical evidence," Mathematical Social Sciences, Elsevier, vol. 109(C), pages 28-44.
    6. Scharfenaker, Ellis, 2020. "Implications of quantal response statistical equilibrium," Journal of Economic Dynamics and Control, Elsevier, vol. 119(C).
    7. Steven Andrew Culpepper & James Joseph Balamuta, 2017. "A Hierarchical Model for Accuracy and Choice on Standardized Tests," Psychometrika, Springer;The Psychometric Society, vol. 82(3), pages 820-845, September.
    8. Jonathan Chapman & Erik Snowberg & Stephanie Wang & Colin Camerer, 2018. "Loss Attitudes in the U.S. Population: Evidence from Dynamically Optimized Sequential Experimentation (DOSE)," NBER Working Papers 25072, National Bureau of Economic Research, Inc.
    9. Ju Hyoung Han & Andy S. Choi & Chi-Ok Oh, 2018. "The Effects of Environmental Value Orientations and Experience-Use History on the Conservation Value of a National Park," Sustainability, MDPI, vol. 10(10), pages 1-17, September.
    10. Mathieu Lambotte & Stephane De Cara & Valentin Bellassen, 2020. "Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data," Review of Agricultural, Food and Environmental Studies, INRA Department of Economics, vol. 101(1), pages 147-172.
    11. Phillips, Owen R. & Menkhaus, Dale J., 2010. "The culture of private negotiation: Endogenous price anchors in simple bilateral bargaining experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 76(3), pages 705-715, December.
    12. Dávid Szakos & László Ózsvári & Gyula Kasza, 2020. "Perception of Older Adults about Health-Related Functionality of Foods Compared with Other Age Groups," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    13. Wüstenhagen, Rolf & Menichetti, Emanuela, 2012. "Strategic choices for renewable energy investment: Conceptual framework and opportunities for further research," Energy Policy, Elsevier, vol. 40(C), pages 1-10.
    14. Anna Nicolet & Antoinette D I van Asselt & Karin M Vermeulen & Paul F M Krabbe, 2020. "Value judgment of new medical treatments: Societal and patient perspectives to inform priority setting in The Netherlands," PLOS ONE, Public Library of Science, vol. 15(7), pages 1-18, July.
    15. Valentino Dardanoni & Paola Manzini & Marco Mariotti & Christopher J. Tyson, 2020. "Inferring Cognitive Heterogeneity From Aggregate Choices," Econometrica, Econometric Society, vol. 88(3), pages 1269-1296, May.
    16. David Boto‐García & Antonio Alvarez & José Baños, 2021. "Modelling heterogeneous preferences for nature‐based tourism trips," Papers in Regional Science, Wiley Blackwell, vol. 100(6), pages 1625-1653, December.
    17. Aydın Alptekinoğlu & John H. Semple, 2016. "The Exponomial Choice Model: A New Alternative for Assortment and Price Optimization," Operations Research, INFORMS, vol. 64(1), pages 79-93, February.
    18. Meles, Tensay Hadush & Ryan, Lisa & Mukherjee, Sanghamitra C., 2022. "Heterogeneity in preferences for renewable home heating systems among Irish households," Applied Energy, Elsevier, vol. 307(C).
    19. Emerson Melo, 2021. "Learning in Random Utility Models Via Online Decision Problems," Papers 2112.10993, arXiv.org, revised Aug 2022.
    20. Rode, Johannes & Müller, Sven, 2016. "Spatio-Temporal Variation in Peer Effects - The Case of Rooftop Photovoltaic Systems in Germany," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 84765, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:11:y:2021:i:8:p:701-:d:601785. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.