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Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

Author

Listed:
  • Martina Zámková

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Stanislav Rojík

    (Department of Economics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Ladislav Pilař

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic)

  • Martina Chalupová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic)

  • Martin Prokop

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Radek Stolín

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Paweł Dziekański

    (Department of Economics and Finance, Jan Kochanowski University in Kielce, Uniwersytecka 15 Str., 25-406 Kielce, Poland)

  • Mansoor Maitah

    (Department of Economics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic)

Abstract

The article analyses the customer attitude towards the qualities and benefits of organic agriculture production for farmers and customers in the Czech Republic, comparing the situation in 2016 and 2019. More than 2500 respondents were subject to the marketing research in the years 2016 and 2019. The data were processed using correspondence analysis and logistic regression. The research study shows that the number of respondents who consider organic food is growing; at the same time, there is a rather large share of consumers who believe organic food to be of better quality. The results show a favourable change in the popularity of organic food. While, in 2016, the main decisive factor in shopping for organic food was its price, in 2019, the main criterion, for the respondents, was quality, with the criterion of price being complemented by the perception of organic food as healthier than conventional food. At the same time, it was established that, the amount spent on organic food in 2019 was higher than that in 2016. This finding was in positive correlation with the increase in respondents’ income. For farmers, organic farming is a promising alternative to conventional agriculture due to a rising demand for organic produce.

Suggested Citation

  • Martina Zámková & Stanislav Rojík & Ladislav Pilař & Martina Chalupová & Martin Prokop & Radek Stolín & Paweł Dziekański & Mansoor Maitah, 2021. "Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019," Agriculture, MDPI, vol. 11(10), pages 1-16, October.
    • Handle: RePEc:gam:jagris:v:11:y:2021:i:10:p:968-:d:650431
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    References listed on IDEAS

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