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Consumers behaviour of students when shopping for organic food in the Czech Republic

Author

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  • Martina Zámková

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic
    Department of Statistics and Operation Analysis, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Martin Prokop

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic)

Abstract

Organic farming and organic food are terms that attract the attention of not only farmers, but also economists. It is paper, which could address many consumers in the future. A healthier way of life is becoming more and more popular.This paper primarily aims to collect basic knowledge of organic farming, organic food and its labelling. Furthermore, according to conducted marketing research (1.289 respondents were addressed in questionnaire survey), it is aim to characterize the factors that influence respondents when buying organic food. Based on the results of research another goal is to identify the main factors that could make the younger generation of Czechs buy organic food more frequently. Then according to the statistical data processing this paper aims to formulate recommendations to producers and traders of organic products to entice young people to become customers of this article for many years. Next goal is to compare the results with some other European countries. Interesting relationship between frequency of organic food purchases and other indicators will be assessed by using analysis of contingency tables. An intention is also to identify the target group for marketing strategies. What the respondents most often link with various organic labelling will be identified by using correspondence analysis of monitored data and better flows of information will be proposed.It is clear from the research that organic food is most often bought by women and respondents with higher level of household life. It is purchased mainly fruit and vegetables, as well as dairy products. Respondents mostly make their purchases of organic food in hypermarkets and supermarkets. In addition to the primary reason of disinterest in buying organic food, which is the price, respondents also don't believe that organic food is better than conventional food and it is not attractive for them.

Suggested Citation

  • Martina Zámková & Martin Prokop, 2013. "Consumers behaviour of students when shopping for organic food in the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 1191-1201.
    • Handle: RePEc:mup:actaun:actaun_2013061041191
    DOI: 10.11118/actaun201361041191
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    References listed on IDEAS

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    1. Nenadic, Oleg & Greenacre, Michael, 2007. "Correspondence Analysis in R, with Two- and Three-dimensional Graphics: The ca Package," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 20(i03).
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    Cited by:

    1. Balcarová, T. & Pokorná, J. & Pilař, L., 2014. "The Influence of Children on the Parents Buying Behavior: Food Purchase in the Czech Republic," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 6(2), pages 1-9, June.
    2. Kiriaki M. Keramitsoglou & Katja Lozar Manfreda & Charalampia Anastasiou & Knut Kalgraff Skjak & Konstantinos P. Tsagarakis, 2018. "Mode comparison study on willingness to buy and willingness to pay for organic foods: paper-and-pencil versus computerized questionnaire," Electronic Commerce Research, Springer, vol. 18(3), pages 587-603, September.
    3. Martina Zámková & Martin Prokop, 2014. "Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 62(4), pages 783-795.
    4. Kristína Predanocyová & Peter Šedík & Ľubica Kubicová & Elena Horská, 2018. "Consumption and Offer of Organic Food on the Slovak Market," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(5), pages 1315-1323.
    5. Švecová Jana & Odehnalová Pavla, 2019. "The determinants of consumer behaviour of students from Brno when purchasing organic food," Review of Economic Perspectives, Sciendo, vol. 19(1), pages 49-64, March.
    6. Martina Zámková & Stanislav Rojík & Ladislav Pilař & Martina Chalupová & Martin Prokop & Radek Stolín & Paweł Dziekański & Mansoor Maitah, 2021. "Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019," Agriculture, MDPI, vol. 11(10), pages 1-16, October.

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