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Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness

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  • Qiuqin Zheng
  • Xiaoting Wen
  • Xintian Xiu
  • Qiuhua Chen

Abstract

Concerns about income inequality and environmental pollution have been important aspects of achieving sustainable development goals. Promotion and use of organic food is one important way to reduce resource consumption and waste. In this study, the structural equation model (SEM) was used to analyze 450 questionnaire data, and the environmental values and perceived consumer effectiveness were used as mediating variables to explore the influence mechanism of income quality on the organic food purchase intention. An extended Value—Attitude—Behavior (VAB) theory was used as the research framework, and the results showed that: (1) income quality had a significant positive effect on environmental values, perceived consumer effectiveness, and organic food purchase intention; (2) perceived consumer effectiveness had a significant positive effect on organic food purchase intention and played a partial mediating role; and (3) environmental values and perceived consumer effectiveness played a chain mediating role between income quality and organic food purchase intention.

Suggested Citation

  • Qiuqin Zheng & Xiaoting Wen & Xintian Xiu & Qiuhua Chen, 2023. "Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness," SAGE Open, , vol. 13(4), pages 21582440231, December.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231218974
    DOI: 10.1177/21582440231218974
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    Cited by:

    1. Cherry Kim & Kwansoo Kim, 2024. "Income, environmental quality and willingness to pay for organic food: a regional analysis in South Korea," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.

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