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Content
2024
- 5 (November 2024) Markenpolitik in übersättigten Märkten: Zur soziotechnischen Logik der Markenentwicklung
by Krahnert, Friedrich & Stangl, Luca & Wagner, Martin
- 4 (Juni 2024) Conceptualizing value: Media definition, dimensions and metric recommendations
by Chan-Olmsted, Sylvia M. & Wolter, Lisa-Charlotte & Meitz, Tino Georg Konrad & Adam, Elisa Dorothee
- 3 (Juni 2024) WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies
by Jansen, Thomas & Moura, Francisco Tigre
- 2 (Juni 2024) Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda
by Moura, Francisco Tigre & Hattula, Cansu
- 1 (April 2024) Die Welt der New-Adult-Buchreihen: Erfolgsfaktoren eines wachsenden Büchergenres bei jungen Zielgruppen
by Zweigle, Tanja & Ehrenfried, Fabienne
2023
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