IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v13y2023i9p201-d1237826.html
   My bibliography  Save this article

A DEMATEL-ISM Integrated Modeling Approach of Influencing Factors Shaping Destination Image in the Tourism Industry

Author

Listed:
  • Ammar Y. Alqahtani

    (Department of Industrial Engineering, Faculty of Engineering, King Abdulaziz University, P.O. Box 80204, Jeddah 21589, Saudi Arabia
    These authors contributed equally to this work.)

  • Anas A. Makki

    (Department of Industrial Engineering, Faculty of Engineering—Rabigh, King Abdulaziz University, P.O. Box 80204, Jeddah 21589, Saudi Arabia
    These authors contributed equally to this work.)

Abstract

Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the factors influencing DI in the tourism industry. A total of 15 factors were the focus of the study. Data on the factors were collected from 10 tourism industry experts. An integrated modeling approach was adopted using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modelling (ISM). Interrelationships between the factors, causal effects, relative importance weights, ranks, and driving and dependence powers were analyzed to develop causal and interpretive structures. The developed model revealed that political stability is foundational to other aspects of DI. Then, factors related to safety and security, policy rules and regulations, tourism infrastructure, information and communication technologies, environment, economic development and affluence, fairs, exhibits, and festivals in a destination should be considered. These affect others related to health and hygiene, transport infrastructure, natural and cultural resources, human resources, quality of services, prices, hospitality, friendliness, and receptiveness aspects in a destination. The developed model provides a valuable framework for decision-makers in the tourism industry to enhance and shape the DI.

Suggested Citation

  • Ammar Y. Alqahtani & Anas A. Makki, 2023. "A DEMATEL-ISM Integrated Modeling Approach of Influencing Factors Shaping Destination Image in the Tourism Industry," Administrative Sciences, MDPI, vol. 13(9), pages 1-30, September.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:9:p:201-:d:1237826
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/13/9/201/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/13/9/201/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    2. Chuanmin Mi & Yetian Chen & Chiung-Shu Cheng & Joselyne Lucky Uwanyirigira & Ching-Torng Lin, 2019. "Exploring the Determinants of Hot Spring Tourism Customer Satisfaction: Causal Relationships Analysis Using ISM," Sustainability, MDPI, vol. 11(9), pages 1-20, May.
    3. Ageeva, Elena & Foroudi, Pantea, 2019. "Tourists' destination image through regional tourism: From supply and demand sides perspectives," Journal of Business Research, Elsevier, vol. 101(C), pages 334-348.
    4. Moisés Simancas Cruz & María Pilar Peñarrubia Zaragoza, 2019. "Analysis of the Accommodation Density in Coastal Tourism Areas of Insular Destinations from the Perspective of Overtourism," Sustainability, MDPI, vol. 11(11), pages 1-19, May.
    5. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marija Bratić & Danijel Pavlović & Sanja Kovačić & Tatjana Pivac & Anđelina Marić Stanković & Miroslav D. Vujičić & Željko Anđelković, 2024. "An IPA Analysis of Tourist Perception and Satisfaction with Nisville Jazz Festival Service Quality," Sustainability, MDPI, vol. 16(22), pages 1-17, November.
    2. Kramat Hussain & Huaping Sun & Muhammad Ramzan & Shahid Mahmood & Muhammad Zubair Saeed, 2024. "Interpretive Structural Modeling of Barriers to Sustainable Tourism Development: A Developing Economy Perspective," Sustainability, MDPI, vol. 16(13), pages 1-32, June.
    3. Anas A. Makki & Isam Y. Al-Filali, 2024. "Modeling the Strategic Enablers of Financial Sustainability in Saudi Higher Education Institutions Using an Integrated Decision-Making Trial and Evaluation Laboratory–Interpretive Structural Modeling ," Sustainability, MDPI, vol. 16(2), pages 1-23, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yağmur, Yenal & Aksu, Akın, 2022. "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 27-37.
    2. Kramat Hussain & Huaping Sun & Muhammad Ramzan & Shahid Mahmood & Muhammad Zubair Saeed, 2024. "Interpretive Structural Modeling of Barriers to Sustainable Tourism Development: A Developing Economy Perspective," Sustainability, MDPI, vol. 16(13), pages 1-32, June.
    3. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    4. Waleed Yahya Yousef, 2023. "The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
    5. Jacob, Isaac & Khanna, Monica & Rai, Krupa A., 2020. "Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 597-607.
    6. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    7. Karol Kuczera & Damian Dziembek, 2024. "Changes in the Image of Szczecin between 2013 and 2023 in Empirical Research," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 894-910.
    8. Chi Yunxian & Li Renjie & Zhao Shuliang & Guo Fenghua, 2020. "Measuring multi-spatiotemporal scale tourist destination popularity based on text granular computing," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-33, April.
    9. José Ramón-Cardona & María Dolores Sánchez-Fernández, 2022. "Innovation and Strategic Management for the Development of Tourist Destinations: Development of Nightlife and Residents’ Attitudes in Punta del Este (Uruguay)," Sustainability, MDPI, vol. 14(8), pages 1-18, April.
    10. Adamus-Matuszyńska Anna & Dzik Piotr, 2023. "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, vol. 20(1), pages 17-29, June.
    11. Yu Wu & Yonghui Wang, 2024. "An Empirical Study on the Tourist Cognitive Evaluations of Tourism Public Services in Xinjiang Province, China," Sustainability, MDPI, vol. 16(5), pages 1-21, February.
    12. John Vourdoubas, 2020. "An Appraisal of Over-tourism on the Island of Crete, Greece," International Journal of Global Sustainability, Macrothink Institute, vol. 4(1), pages 63-77, December.
    13. Xuhui Zhang & Chen Zhang & Yanan Li & Ziyu Xu & Zhenfang Huang, 2021. "Hierarchical Fusion Process of Destination Image Formation: Targeting on Urban Tourism Destination," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    14. María del Mar Serrano-Arcos & Raquel Sánchez-Fernández & Juan Carlos Pérez-Mesa, 2021. "Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    15. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    16. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    17. Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Attaullah Shah & Faqeer Muhammad, 2021. "Impact of Supply Components-4As on Tourism Development: Case of Central Karakoram National Park, Gilgit-Baltistan, Pakistan," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 411-424.
    18. Alisa Kazakova & Meerim Karimova & Insin Kim, 2021. "Examining Rapport with Local People, International Students’ Roles through Travel Experience and Sustainable Tourism," Sustainability, MDPI, vol. 13(17), pages 1-15, September.
    19. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    20. Betsabé Pérez Garrido & Szabolcs Szilárd Sebrek & Viktoriia Semenova & Damla Bal & Gábor Michalkó, 2022. "Addressing the Phenomenon of Overtourism in Budapest from Multiple Angles Using Unconventional Methodologies and Data," Sustainability, MDPI, vol. 14(4), pages 1-19, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:13:y:2023:i:9:p:201-:d:1237826. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.