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A relevância das iniciativas de subsidiárias para as multinacionais brasileiras

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  • Borini, Felipe Mendes
  • Fleury, Maria Tereza Leme
  • Fleury, Afonso Carlos Corrêa
  • Oliveira Junior, Moacir de Miranda

Abstract

The purpose of this paper is to analyze relationship patterns between headquarters and subsidiaries of Brazilian Multinationals Enterprises (BrMNEs). The key construct for that investigation is Subsidiary Initiative, which comprises Subsidiary Entrepreneurial Orientation, Autonomy, Integration, Local Competitive Context and Business Network. A survey was carried out in a sample of 65 subsidiaries of 29 BrMNEs. The main outcome is that subsidiaries are highly integrated and receive Entrepreneurial Orientation from Headquarters (HQs), but Initiative is limited. Actually, the main determinants of subsidiary’s initiatives are Local Context and Business Networking in the host country. This apparent paradox may be explained by what we call ‘rebellious subsidiaries’, which take initiatives based on their business environment and connections, regardless of their HQs’ directions or delegation of autonomy.

Suggested Citation

  • Borini, Felipe Mendes & Fleury, Maria Tereza Leme & Fleury, Afonso Carlos Corrêa & Oliveira Junior, Moacir de Miranda, 2009. "A relevância das iniciativas de subsidiárias para as multinacionais brasileiras," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 49(3), July.
    • Handle: RePEc:fgv:eaerae:v:49:y:2009:i:3:a:36237
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