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Revisiting the separation between sacred and profane: Boundary-work in pilgrimage experiences

Author

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  • Veronique Cova

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Diego Rinallo

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

Rinallo et al. (2013) have recently observed that interpretive consumer researchers have focused their attention on the sacralization of mundane consumption (Belk et al., 1989) outside of religious institutions and experiences, which are still theoretically and empirically underexplored. The long-neglected relationships between religion, market and consumer culture is however receiving increased theoretical attention (e.g., Mittelstaedt, 2002; Izberk-Bilgin, 2012; McAlexander et al., 2014). In this paper, we contribute to such literature with some epistemological reflections on the complex relationships between religions and markets, which we support theoretically and with empirical illustrations from an ongoing study of two Christian pilgrimages in Europe (Santiago de Compostela and Lourdes). Our reflection is based on the concept of boundary-work which brings an alternative perspective to the sacred/profane e opposition.

Suggested Citation

  • Veronique Cova & Diego Rinallo, 2015. "Revisiting the separation between sacred and profane: Boundary-work in pilgrimage experiences," Post-Print hal-01492432, HAL.
    • Handle: RePEc:hal:journl:hal-01492432
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01492432
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    References listed on IDEAS

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    1. James H. McAlexander & Beth Leavenworth Dufault & Diane M. Martin & John W. Schouten, 2014. "The Marketization of Religion: Field, Capital, and Consumer Identity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(3), pages 858-875.
    2. O'Guinn, Thomas C & Belk, Russell W, 1989. "Heaven on Earth: Consumption at Heritage Village, USA," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 227-238, September.
    3. Elif Izberk-Bilgin, 2012. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 663-687.
    4. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
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