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Strategie di nicchia in un settore ad alta tecnologia: il caso Esaote

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  • Cinzia Panero

Abstract

Numerosi studi hanno evidenziato l?importante ruolo svolto dalle medie imprese nell?economia italiana, ma la recente crisi economica rischia di compromettere la competitivit? di una parte di esse. Il paper si propone, attraverso l?analisi di un caso aziendale, Esaote, di comprendere quali siano le leve competitive ed organizzative che hanno consentito ad una media impresa di continuare ad operare con successo in un settore ad alta tecnologia. Il caso evidenzia, oltre all?importanza dell?innovazione e dell?adozione di strategie di focalizzazione dinamica e di internazionalizzazione, la rilevanza della capacit? di rimodellare la propria rete in tempi rapidi, per rispondere alle minacce ed opportunit? provenienti dal mercato.

Suggested Citation

  • Cinzia Panero, 2013. "Strategie di nicchia in un settore ad alta tecnologia: il caso Esaote," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 127-150.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-003008
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    References listed on IDEAS

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