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Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism

Author

Listed:
  • Simona VINEREAN

    (The Bucharest University of Economic Studies)

  • Alin OPREANA

    (Lucian Blaga University of Sibiu)

  • Iuliana CETINA

    (The Bucharest University of Economic Studies)

  • Luigi DUMITRESCU

    (Lucian Blaga University of Sibiu)

Abstract

Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impact consumer behaviors in tourism. Thus, in this article, we explore the receptivity of consumers in terms of certain types of influences, exogenous and endogenous, to hedonic and utilitarian factors related to a tourism package. To examine these research questions, we employ exploratory factor analysis, confirmatory factor analysis, and structural equation modelling on a sample of 150 tourists from Europe and North America.

Suggested Citation

  • Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.
    • Handle: RePEc:exp:mkting:v:3:y:2015:i:1:p:17-28
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    References listed on IDEAS

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    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.
    3. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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    More about this item

    Keywords

    hedonic factors; utilitarian factors; marketing influences; tourism; consumer behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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