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Performance Improvement by Functional-Respectively Competence-Diversity in New Product Development

Author

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  • Christoph STAITA

    (University of Latvia)

Abstract

This paper demonstrates the latest research results of the relationship between cross functional product development teams and project respectively team performance. The aim of this paper is to support the basic hypothesis of the author, which is “The higher the technical draughters’ integration intensity in a 3D CAD (Computer Aided Design) product development project, the higher the economic and socio-psychological efficiency within that project”, with the findings of recent research. Besides studying standard references, a systematic inquiry, using 2 scientific databases, Emerald and EBSCO was performed to study cross-functionality in New Product Development (NewPD). The increase of functional diversity in development teams which is supposed to promote performance is an inadequate variable. Essential to make a cross-functional team successful are competence diversity and familiarity. The intention is to apply competence diversity not only for companywide teams but also in single working units as in mechanical development departments of medium-sized companies.

Suggested Citation

  • Christoph STAITA, 2014. "Performance Improvement by Functional-Respectively Competence-Diversity in New Product Development," Expert Journal of Business and Management, Sprint Investify, vol. 2(2), pages 62-71.
    • Handle: RePEc:exp:bsness:v:2:y:2014:i:2:p:62-71
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    References listed on IDEAS

    as
    1. C. Haon & D. Gotteland & M. Fornerino, 2009. "Familiarity and competence diversity in new product development teams: Effects on new product performance," Post-Print halshs-00520851, HAL.
    2. Kristina Dahlin & L. Weingart & P. Hinds, 2005. "Team diversity and information use," Post-Print hal-00480406, HAL.
    3. Hinds, Pamela J. & Carley, Kathleen M. & Krackhardt, David & Wholey, Doug, 2000. "Choosing Work Group Members: Balancing Similarity, Competence, and Familiarity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(2), pages 226-251, March.
    4. Deborah Gladstein Ancona & David F. Caldwell, 1992. "Demography and Design: Predictors of New Product Team Performance," Organization Science, INFORMS, vol. 3(3), pages 321-341, August.
    5. Christophe Haon & David Gotteland & Marianela Fornerino, 2009. "Familiarity and competence diversity in new product development teams: Effects on new product performance," Marketing Letters, Springer, vol. 20(1), pages 75-89, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    New Product Development; Functional-Diversity; Competence-Diversity;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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