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A Systematic Literature Review of Altruism: Challenges, Outcomes and Future Research Directions

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  • A. Yuniawan
  • U. Udin
  • A. Abdurrahman
  • R. Puji Suci

Abstract

This study aims to provide a complete reference and guidance for future research on the topic of altruism by exploring its challenges, outcomes, and practices. The systematic literature review is applied to integrate the study in an organized, transparent and reproducible form. It is known that the construct of altruism has been defined to be better in the context of both organizational behavior and organizational development. Research findings referring to altruism concepts and theories have been published by several authors which provides a reference for the development of altruism concepts and theories in the context of marketing communication. For now, the study shows that altruism emerges as a management paradigm that is significant and has various outcomes and implications for individual and organizational contexts.

Suggested Citation

  • A. Yuniawan & U. Udin & A. Abdurrahman & R. Puji Suci, 2018. "A Systematic Literature Review of Altruism: Challenges, Outcomes and Future Research Directions," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 493-501.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:4:p:493-501
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    File URL: https://www.ersj.eu/dmdocuments/2018_XXI_4_39.pdf
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    1. Dody Hapsoro & Tulus Suryanto, 2017. "Consequences of Going Concern Opinion for Financial Reports of Business Firms and Capital Markets with Auditor Reputation as a Moderation Variable - An Experimental Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 197-223.
    2. David K. Levine, 1998. "Modeling Altruism and Spitefulness in Experiment," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 1(3), pages 593-622, July.
    3. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
    4. Simon Grima & Sharon Seychell & Frank H. Bezzina, 2017. "Investigating Factors Predicting Derivative Mishandling: A Sociological Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 3-17.
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    1. Euis Soliha & Suzy Widyasari, 2018. "Message Framing and Source Credibility in Product Advertisements with High Consumer Involvement," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 413-422.

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