A Systematic Literature Review of Altruism: Challenges, Outcomes and Future Research Directions
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References listed on IDEAS
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Cited by:
- Euis Soliha & Suzy Widyasari, 2018. "Message Framing and Source Credibility in Product Advertisements with High Consumer Involvement," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 413-422.
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Keywords
Altruism; marketing communication; challenges; outcomes.;All these keywords.
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