IDEAS home Printed from https://ideas.repec.org/a/spr/soinre/v132y2017i2d10.1007_s11205-016-1310-9.html
   My bibliography  Save this article

The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers

Author

Listed:
  • Mahfuzur Rahman

    (University of Malaya)

  • Mohamed Albaity

    (University of Sharjah)

  • Billah Maruf

    (Nagoya University)

Abstract

Religiosity is a significant cultural force influencing various dimensions of consumer behaviours; however, its role in the literature on fashion clothing remains unclear. To rectify this paucity of information, this study explores the relationship between religiosity, materialism and fashion clothing involvement (FCI); and religiosity, materialism and fashion clothing purchase involvement (FCPI). Using a sample of 282 Malaysian Generation Y consumers, it employs a positivist research approach, comprising of a quantitative basis of enquiry, and gathered data via survey questionnaires. The research findings show that religiosity moderates the relationship between materialism and FCI, as well as materialism and FCPI, where an individual’s religiosity is inversely associated with FCPI. Another finding is the importance of FCI in mediating the relationship between materialism and FCPI, plus the significance of mediated moderation and its effects on the relationship between materialism and FCPI. The findings reinforce the role of religiosity in consumer involvement in fashion clothing and fashion clothing purchase trends. Recognition of this significant construct and its importance may enable marketers to develop more sophisticated positioning strategies.

Suggested Citation

  • Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
    • Handle: RePEc:spr:soinre:v:132:y:2017:i:2:d:10.1007_s11205-016-1310-9
    DOI: 10.1007/s11205-016-1310-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11205-016-1310-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11205-016-1310-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sood, James & Nasu, Yukio, 1995. "Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States," Journal of Business Research, Elsevier, vol. 34(1), pages 1-9, September.
    2. Tan, Jonathan H.W. & Vogel, Claudia, 2008. "Religion and trust: An experimental study," Journal of Economic Psychology, Elsevier, vol. 29(6), pages 832-848, December.
    3. Amery Wu & Bruno Zumbo, 2008. "Understanding and Using Mediators and Moderators," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 87(3), pages 367-392, July.
    4. Josiassen, Alexander, 2010. "Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency," Australasian marketing journal, Elsevier, vol. 18(1), pages 23-27.
    5. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    6. Burroughs, James E & Rindfleisch, Aric, 2002. "Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 348-370, December.
    7. M. Joseph Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic-Mehmedovic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2013. "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(1), pages 349-366, January.
    8. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    9. Helms, Sara E. & Thornton, Jeremy P., 2012. "The influence of religiosity on charitable behavior: A COPPS investigation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 373-383.
    10. Watson, John J., 2003. "The relationship of materialism to spending tendencies, saving, and debt," Journal of Economic Psychology, Elsevier, vol. 24(6), pages 723-739, December.
    11. Joshua J. Clarkson & Chris Janiszewski & Melissa D. Cinelli, 2013. "The Desire for Consumption Knowledge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1313-1329.
    12. Zamani-Farahani, Hamira & Musa, Ghazali, 2012. "The relationship between Islamic religiosity and residents’ perceptions of socio-cultural impacts of tourism in Iran: Case studies of Sare’in and Masooleh," Tourism Management, Elsevier, vol. 33(4), pages 802-814.
    13. Lisa Ryan & Suzanne Dziurawiec, 2001. "Materialism and Its Relationship to Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 55(2), pages 185-197, August.
    14. Ger, Guliz & Belk, Russell W., 1996. "Cross-cultural differences in materialism," Journal of Economic Psychology, Elsevier, vol. 17(1), pages 55-77, February.
    15. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    16. Lan Jiang & JoAndrea Hoegg & Darren W. Dahl, 2013. "Consumer Reaction to Unearned Preferential Treatment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 412-427.
    17. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    18. Solomon A. Keelson, 2012. "Factors Affecting Consumer Choice Of Multiple Mobile Services," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 59-67.
    19. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    20. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    2. Gong Sun & Wangshuai Wang & Zhiming Cheng & Jie Li & Junhua Chen, 2017. "The Intermediate Linkage Between Materialism and Luxury Consumption: Evidence from the Emerging Market of China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(1), pages 475-487, May.
    3. Jiah Yoo & Yuri Miyamoto & Uwana Evers & Julie Lee & Nancy Wong, 2021. "Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives," Journal of Happiness Studies, Springer, vol. 22(1), pages 241-261, January.
    4. Hourigan, Sally Rebecca & Bougoure, Ursula-Sigrid, 2012. "Towards a better understanding of fashion clothing involvement," Australasian marketing journal, Elsevier, vol. 20(2), pages 127-135.
    5. David B. Allsop & Chen-Yun Wang & Jeffrey P. Dew & Erin K. Holmes & E. Jeffrey Hill & Chelom E. Leavitt, 2021. "Daddy, Mommy, and Money: The Association Between Parental Materialism on Parent–Child Relationship Quality," Journal of Family and Economic Issues, Springer, vol. 42(2), pages 325-334, June.
    6. Jaspers, Esther, 2018. "Opening up on consumer materialism," Other publications TiSEM a21cb1c8-5af1-46cc-9ea0-a, Tilburg University, School of Economics and Management.
    7. Dave Webb & Janine Wong, 2014. "Exploring Antecedents of Charitable Giving and Their Impact on Subjective Well-Being in Singapore," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(1), pages 65-87, May.
    8. Schalembier, Benjamin & Bleys, Brent & Van Ootegem, Luc & Verhofstadt, Elsy, 2020. "How the income of others affects the life satisfaction of materialists," Journal of Economic Behavior & Organization, Elsevier, vol. 174(C), pages 64-74.
    9. Soo Jiuan Tan & Siok Kuan Tambyah, 2016. "Shifting Values and Life Satisfaction: A Sequential Cross-Sectional Study of the Influence of Values on Subjective Wellbeing in Singapore," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(3), pages 1391-1416, July.
    10. Grace B. Yu & Dong-Jin Lee & M. Joseph Sirgy & Michael Bosnjak, 2020. "Household Income, Satisfaction with Standard of Living, and Subjective Well-Being. The Moderating Role of Happiness Materialism," Journal of Happiness Studies, Springer, vol. 21(8), pages 2851-2872, December.
    11. Bagozzi, Richard P. & Ruvio, Ayalla A. & Xie, Chunyan, 2020. "The material self," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 661-677.
    12. Nilay Bıçakcıoğlu & İlkin Yaran Ögel & Burcu İlter, 2017. "Brand jealousy and willingness to pay premium: The mediating role of materialism," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 33-48, January.
    13. M. Joseph Sirgy & Grace B. Yu & Dong-Jin Lee & Mohsen Joshanloo & Michael Bosnjak & Jinfeng Jiao & Ahmet Ekici & Eda Gurel Atay & Stephan Grzeskowiak, 2021. "The Dual Model of Materialism: Success Versus Happiness Materialism on Present and Future Life Satisfaction," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(1), pages 201-220, February.
    14. M. Joseph Sirgy & Dong-Jin Lee & Grace B. Yu, 2020. "Shopping-Life Balance: Towards a Unifying Framework," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 15(1), pages 17-34, March.
    15. Kapferer, Jean-Noël & Valette-Florence, Pierre, 2019. "How self-success drives luxury demand: An integrated model of luxury growth and country comparisons," Journal of Business Research, Elsevier, vol. 102(C), pages 273-287.
    16. Helen Duh & Sarah Benmoyal-Bouzaglo & George Moschis & Lilia Smaoui, 2015. "Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives," Journal of Family and Economic Issues, Springer, vol. 36(2), pages 251-262, June.
    17. Sirgy, M. Joseph & Lee, Dong-Jin & Yu, Grace B. & Gurel-Atay, Eda & Tidwell, John & Ekici, Ahmet, 2016. "Self-expressiveness in shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 292-299.
    18. Shrum, L.J. & Wong, Nancy & Arif, Farrah & Chugani, Sunaina K. & Gunz, Alexander & Lowrey, Tina M. & Nairn, Agnes & Pandelaere, Mario & Ross, Spencer M. & Ruvio, Ayalla & Scott, Kristin & Sundie, Jill, 2013. "Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences," Journal of Business Research, Elsevier, vol. 66(8), pages 1179-1185.
    19. Megan V. Teague & Virgil Henry Storr & Rosemarie Fike, 2020. "Economic freedom and materialism: an empirical analysis," Constitutional Political Economy, Springer, vol. 31(1), pages 1-44, March.
    20. Jan-Benedict E. M. Steenkamp & Alberto Maydeu-Olivares, 2023. "Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 86-113, January.

    More about this item

    Keywords

    Religiosity; Materialism; Fashion clothing involvement; Fashion clothing purchase involvement; Mediated moderation theory;
    All these keywords.

    JEL classification:

    • Z12 - Other Special Topics - - Cultural Economics - - - Religion
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:soinre:v:132:y:2017:i:2:d:10.1007_s11205-016-1310-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.