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Marketing at the Confluence between Entertainment and Analytics

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  • Patricia Rossi

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Patricia Rossi, 2017. "Marketing at the Confluence between Entertainment and Analytics," Post-Print hal-01810596, HAL.
    • Handle: RePEc:hal:journl:hal-01810596
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    Cited by:

    1. Klimczuk, Andrzej & Česnuityte, Vida & Avram, Gabriela, 2021. "The Collaborative Economy in Action: European Perspectives," MPRA Paper 110082, University Library of Munich, Germany.
    2. Antonio Usai & Daniele Porcheddu & Veronica Scuotto & Jean-Paul Susini, 2020. "Converting Shelf-Based Scarcity into Innovation by Adopting Customer-Focused Innovation Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(1), pages 70-83, March.
    3. Van Droogenbroeck, Ellen & Van Hove, Leo, 2020. "Intra-household task allocation in online grocery shopping: Together alone," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    4. del Barrio-García, Salvador & Muñoz-Leiva, Francisco & Golden, Linda, 2020. "A review of comparative advertising research 1975–2018: Thematic and citation analyses," Journal of Business Research, Elsevier, vol. 121(C), pages 73-84.
    5. Kim, Hyunji & Schnall, Simone, 2021. "Profit for friends, fairness for strangers: Social distance reverses the endowment effect in proxy decision making," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    6. Farhad Aliyev & Taylan Ürkmez & Ralf Wagner, 2018. "Luxury brands do not glitter equally for everyone," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 337-350, July.
    7. Klimczuk, Andrzej & Česnuitytė, Vida & Avram, Gabriela, 2021. "The Collaborative Economy in Action: Context and Outline of Country Reports," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 6-21.
    8. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
    9. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    10. Raluca CIORNEA, 2021. "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-26, May.
    11. Farhad Aliyev & Ralf Wagner & Stefan Seuring, 2019. "Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles," Sustainability, MDPI, vol. 11(12), pages 1-15, June.
    12. S. Terason & P. Pattanayanon & C. Lin, 2019. "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 119-131.
    13. Xuewei Chen & Hongliang Chen, 2020. "Differences in Preventive Behaviors of COVID-19 between Urban and Rural Residents: Lessons Learned from A Cross-Sectional Study in China," IJERPH, MDPI, vol. 17(12), pages 1-14, June.
    14. Ellen Van Droogenbroeck & Leo Van Hove, 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model," Sustainability, MDPI, vol. 13(8), pages 1-27, April.
    15. Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.

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