The Roles of Psychological Antecedents and Consumer Innovativeness in Determining Consumer Decision Making Styles of South African Millennial Consumers
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- Rashid Saeed & Hashim Zameer & Idrees Awan & Imdad Ullah, 2014. "A Study of Consumer Innovativeness and Motivations behind Adoption of Innovation," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 340-349, July.
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- Nor Khasimah Aliman & Zailin Zainal Ariffin & Shareena Mohamed Hashim, 2018. "Religiosity Commitment and Decision-Making Styles Among Generation Y Muslim Consumers in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(1), pages 554-576, January.
- Banu Kulter Demirgunes & Bulent Ozsacmaci, 2017. "Exploring the Effect of Consumers¡¯ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(1), pages 46-64, February.
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Keywords
Consumer Innovativeness; Consumer Decision Making Style; Millennials; Psychological Antecedents;All these keywords.
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