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Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente

Author

Listed:
  • Juana Maria Saucedo Soto
  • Alicia Hernandez Bonilla
  • Alicia de la Pena de Leon
  • Bernardo Amezcua Nunez
  • Guiselle Paola Lopez Gonzalez

Abstract

The Baby Boomer generation include people born between 1946 and 1964. Baby boomers were witnesses to radical social, musical and political changes. Baby Boomers were the bridge between rigid or conservative ideas and a young spirit. This is due to the wide range of ages the generation has. The objective of this research is to identify characteristics and habits from the Baby Boomer generation. The subject of study is 89,456 people with a sample of 175. Results show that women are care more for their health, they care about the wealth of their families and are interested in giving support to their community. Jonesers, who are the youngest category of Baby Boomers, are worried about their finances and about preserving a good standard of living

Suggested Citation

  • Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Alicia de la Pena de Leon & Bernardo Amezcua Nunez & Guiselle Paola Lopez Gonzalez, 2018. "Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(3), pages 47-56.
    • Handle: RePEc:ibf:riafin:v:11:y:2018:i:3:p:47-56
    as

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    References listed on IDEAS

    as
    1. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
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    More about this item

    Keywords

    Baby Boomers; Generation; Habits/Customs;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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