Export market re-entry: Time-out period and price/quality dynamisms
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DOI: 10.1016/j.jwb.2019.01.001
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- Aaltonen, Päivi Hanna Maria, 2020. "Piecing together a puzzle—A review and research agenda on internationalization and the promise of exaptation," International Business Review, Elsevier, vol. 29(4).
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Keywords
Market exit; Market re-entry; Price/quality ratio; Time-out period; Export performance; Two-stage model;All these keywords.
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