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Export market re-entry: Time-out period and price/quality dynamisms

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  • Chen, Jieke
  • Sousa, Carlos M.P.
  • He, Xinming

Abstract

The relevance of nonlinear internationalisation regarding exporting activities and the performance post re-entry remains little understood. This study develops a two-stage model to explain the process of exporting firms’ exit and re-entry decisions regarding individual export markets. Specifically, it investigates the dynamic relationships between exit and re-entry stages by focusing on the time-out period. This study empirically tests the decision model by employing export data from the Chinese Customs for the period 2000-2009. The results indicate the importance of the exit stage in shaping re-entry decisions, price/quality ratio and export performance, where time-out period plays a significant role in varying these effects.

Suggested Citation

  • Chen, Jieke & Sousa, Carlos M.P. & He, Xinming, 2019. "Export market re-entry: Time-out period and price/quality dynamisms," Journal of World Business, Elsevier, vol. 54(2), pages 154-168.
    • Handle: RePEc:eee:worbus:v:54:y:2019:i:2:p:154-168
    DOI: 10.1016/j.jwb.2019.01.001
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