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Strategic determinants for the selection of partner alliances in the Indian tour operator industry: A cross-national study

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  • Chand, Mohinder
  • Katou, Anastasia A.

Abstract

The purpose of this study is to investigate the strategic determinants for the selection of partner alliances in the Indian tour operator industry. Using data from 102 UK, USA, Canadian and French tour operators in India, the study revealed that there is a set of partner selection criteria that is of most importance. The study revealed that nationality of the international tour operator is the major characteristic that discriminates partner selection criteria. Alliance performance is positively associated, in a descending order, with tour package formulation efficiency, technological expertise, local operation expertise, and marketing system and status. Thus, the study indicates some clear messages to policy makers and practitioners.

Suggested Citation

  • Chand, Mohinder & Katou, Anastasia A., 2012. "Strategic determinants for the selection of partner alliances in the Indian tour operator industry: A cross-national study," Journal of World Business, Elsevier, vol. 47(2), pages 167-177.
    • Handle: RePEc:eee:worbus:v:47:y:2012:i:2:p:167-177
    DOI: 10.1016/j.jwb.2011.04.003
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    8. Beamish, Paul W. & Lupton, Nathaniel C., 2016. "Cooperative strategies in international business and management: Reflections on the past 50 years and future directions," Journal of World Business, Elsevier, vol. 51(1), pages 163-175.
    9. Alfredo Coelho & Victor Manuel Castillo-Girón, 2020. "The Medium of Exchange in Mergers and Acquisitions: The Cases of Travel Agencies and Tour Operators," Administrative Sciences, MDPI, vol. 10(4), pages 1-13, November.
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