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The role of perceived acceptability of alternatives in identifying and assessing choice set processing strategies in stated choice settings: The case of road pricing reform

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  • Hensher, David A.
  • Ho, Chinh

Abstract

In designing choice experiments, it is common to present a number of alternatives to a respondent and have them choose the most preferred alternative. However, respondents may ignore one or more alternatives which they deem unacceptable for various reasons. This possibility aligns with the idea of the ‘consideration set’ which influences the choice of an alternative given the choice set of interest. This paper uses an endogenous choice set model to investigate the influence that contextual effects and socioeconomic characteristics play in explaining variations in the choice sets considered by respondents when they reveal their preferences.

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  • Hensher, David A. & Ho, Chinh, 2015. "The role of perceived acceptability of alternatives in identifying and assessing choice set processing strategies in stated choice settings: The case of road pricing reform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 83(C), pages 225-237.
    • Handle: RePEc:eee:transe:v:83:y:2015:i:c:p:225-237
    DOI: 10.1016/j.tre.2015.09.012
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    1. David Hensher, 2014. "Attribute processing as a behavioural strategy in choice making," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 12, pages 268-289, Edward Elgar Publishing.
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    Cited by:

    1. Tapia, Rodrigo J. & de Jong, Gerard & Larranaga, Ana M. & Bettella Cybis, Helena B., 2020. "Application of MDCEV to infrastructure planning in regional freight transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 255-271.
    2. Capurso, Mauro & Hess, Stephane & Dekker, Thijs, 2019. "Modelling the role of consideration of alternatives in mode choice: An application on the Rome-Milan corridor," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 170-184.
    3. Edenbrandt, Anna Kristina & Lagerkvist, Carl-Johan & Lüken, Malte & Orquin, Jacob L., 2022. "Seen but not considered? Awareness and consideration in choice analysis," Journal of choice modelling, Elsevier, vol. 45(C).
    4. Jang, Sunghoon & Rasouli, Soora & Timmermans, Harry, 2022. "The effect of task complexity on stated choice processes: The moderating role of cognitive ability," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).

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