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Discrete choice models with multiplicative stochasticity in choice environment variables: Application to accommodating perception errors in driver behaviour models

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  • Nirmale, Sangram Krishna
  • Pinjari, Abdul Rawoof

Abstract

This paper presents a mixed multinomial logit-based discrete choice modelling framework to accommodate decision-makers’ errors in perceiving choice environment variables that do not vary across choice alternatives. An analysis is undertaken to evaluate two different ways of specifying errors in the choice environment variables in discrete choice models – (a) the additive specification and (b) the multiplicative specification. Between these two approaches, the multiplicative error specification is consistent with psychophysical theories of human perception of physical quantities in that the variability in perception tends to be greater for quantities of greater magnitude. Further, it is shown that models with an additive error specification run into parameter (un)identifiability problems if the analyst attempts to accommodate errors in several variables. In contrast, models with multiplicative errors in variables allow separate identification of stochasticity in as many variables as needed, as long as those variables have a significant influence on the choice outcome.

Suggested Citation

  • Nirmale, Sangram Krishna & Pinjari, Abdul Rawoof, 2023. "Discrete choice models with multiplicative stochasticity in choice environment variables: Application to accommodating perception errors in driver behaviour models," Transportation Research Part B: Methodological, Elsevier, vol. 170(C), pages 169-193.
    • Handle: RePEc:eee:transb:v:170:y:2023:i:c:p:169-193
    DOI: 10.1016/j.trb.2023.02.014
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