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Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou, China

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  • Geng, Jichao
  • Long, Ruyin
  • Chen, Hong

Abstract

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.

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  • Geng, Jichao & Long, Ruyin & Chen, Hong, 2016. "Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 91(C), pages 134-147.
    • Handle: RePEc:eee:transa:v:91:y:2016:i:c:p:134-147
    DOI: 10.1016/j.tra.2016.06.031
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    10. Marley, A.A.J. & Swait, J., 2017. "Goal-based models for discrete choice analysis," Transportation Research Part B: Methodological, Elsevier, vol. 101(C), pages 72-88.
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    13. Timmer, Sebastian & Bösehans, Gustav & Henkel, Sven, 2023. "Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    14. Jichao Geng & Ruyin Long & Hong Chen & Ting Yue & Wenbo Li & Qianwen Li, 2017. "Exploring Multiple Motivations on Urban Residents’ Travel Mode Choices: An Empirical Study from Jiangsu Province in China," Sustainability, MDPI, vol. 9(1), pages 1-16, January.
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    16. Mina Lee & Joseph Y. J. Chow & Gyugeun Yoon & Brian Yueshuai He, 2019. "Forecasting e-scooter substitution of direct and access trips by mode and distance," Papers 1908.08127, arXiv.org, revised Apr 2021.
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    21. Zhang, Linling & Long, Ruyin & Li, Wenbo & Wei, Jia, 2020. "Potential for reducing carbon emissions from urban traffic based on the carbon emission satisfaction: Case study in Shanghai," Journal of Transport Geography, Elsevier, vol. 85(C).
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    24. Geng, Jichao & Long, Ruyin & Chen, Hong & Li, Wenbo, 2017. "Exploring the motivation-behavior gap in urban residents’ green travel behavior: A theoretical and empirical study," Resources, Conservation & Recycling, Elsevier, vol. 125(C), pages 282-292.

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