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How does individual low-carbon consumption behavior occur? – An analysis based on attitude process

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  • Chen, Hong
  • Long, Ruyin
  • Niu, Wenjing
  • Feng, Qun
  • Yang, Ranran

Abstract

Low-carbon consumption is an inevitable choice in the development of a low-carbon economy. Based on analysis of the attitude-formation process, a study of the individual key consumption conditions from the cognitive process, to the affective process and to final behavioral choice tendency was carried out. A new theoretical model of the realization process of low-carbon consumption was constructed and an empirical study followed. The results show that the functional consumption value and the economical consumption value have significant influences on low-carbon consumption cognition. The social consumption value significantly influences the preference for low-carbon consumption preferences to others and low-carbon consumption behavioral tendency. Environmental cognition and cognition of low-carbon consumption significance impact low-carbon consumption preference to selves significantly, and low-carbon consumption preference to others has a significant influence on low-carbon consumption behavioral tendency. Environmental cognition and low-carbon consumption preference to selves negatively impact individual consciousness consumption behavior, while environmental cognition, cognition of low-carbon consumption, low-carbon consumption preference to others and low-carbon consumption behavioral tendency positively impact social consciousness consumption behavior. The negative moderated effects of social consumption culture on low-carbon consumption preference to selves and low-carbon consumption behavioral tendency, low-carbon consumption behavioral tendency and individual consciousness consumption behavior are significant. After discussion of the research results, strategies to promote individual low-carbon consumption behavior are proposed.

Suggested Citation

  • Chen, Hong & Long, Ruyin & Niu, Wenjing & Feng, Qun & Yang, Ranran, 2014. "How does individual low-carbon consumption behavior occur? – An analysis based on attitude process," Applied Energy, Elsevier, vol. 116(C), pages 376-386.
  • Handle: RePEc:eee:appene:v:116:y:2014:i:c:p:376-386
    DOI: 10.1016/j.apenergy.2013.11.027
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    References listed on IDEAS

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