IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v174y2023ics0965856423001702.html
   My bibliography  Save this article

Exploring tourist preference for Mobility-as-a-Service (MaaS) – A latent class choice approach

Author

Listed:
  • Chen, Ching-Fu
  • Fu, Chiang
  • Chen, Yu-Chun

Abstract

Mobility-as-a-Service (MaaS) provides travelers with a single digital travel platform that integrates information, booking, and payment with considerable discounts. Existing MaaS studies mainly focus on commuters’ daily mobility instead of tourists’ mobility during their stay at destinations. However, the tourist market is a potential but neglectedMaaS market. To explore tourist preference for MaaS bundled services, this research examines the preference heterogeneity of tourist-specific MaaS bundles among 491 Taiwanese tourists by using the latent class choice model. The choice experiments are designed by seven MaaS bundle attributes, including public transport, shared bike, shared e-moped, shared car, shopping discount, attraction ticket discount and price. Three tourist classes, namely, MaaS Skeptics, MaaS Supporters, and MaaS Enthusiasts, are identifiedbased upon threeattitudinallatent variables (hedonic motivation,Attitude toward MaaS and mobile application factor) as well as socioeconomic characteristics. The resultsprovided evidence of a tourist-specific MaaS market andpreference heterogeneity among various tourist classesin Taiwan. Class profiles and scenario analyses of pro-MaaS propensity for three classes were conducted to provide deeper insights into preference variations. Implications and recommendations for developing more customized MaaS bundles for tourists are provided herein.

Suggested Citation

  • Chen, Ching-Fu & Fu, Chiang & Chen, Yu-Chun, 2023. "Exploring tourist preference for Mobility-as-a-Service (MaaS) – A latent class choice approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 174(C).
    • Handle: RePEc:eee:transa:v:174:y:2023:i:c:s0965856423001702
    DOI: 10.1016/j.tra.2023.103750
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856423001702
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2023.103750?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Mark Fenwick & Erik P. M. Vermeulen & Toshiyuki Kono & Tronel Joubert, 2023. "Mobilizing Institutional Investors," Perspectives in Law, Business and Innovation, in: Organizing-for-Innovation, chapter 0, pages 45-75, Springer.
    2. Venkatram Ramaswamy & Wayne S. Desarbo & David J. Reibstein & William T. Robinson, 1993. "An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data," Marketing Science, INFORMS, vol. 12(1), pages 103-124.
    3. Ho, Chinh Q. & Mulley, Corinne & Hensher, David A., 2020. "Public preferences for mobility as a service: Insights from stated preference surveys," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 70-90.
    4. Kim, Eui-Jin & Kim, Youngseo & Jang, Sunghoon & Kim, Dong-Kyu, 2021. "Tourists’ preference on the combination of travel modes under Mobility-as-a-Service environment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 236-255.
    5. Walker, Joan & Ben-Akiva, Moshe, 2002. "Generalized random utility model," Mathematical Social Sciences, Elsevier, vol. 43(3), pages 303-343, July.
    6. Greene, William H. & Hensher, David A., 2003. "A latent class model for discrete choice analysis: contrasts with mixed logit," Transportation Research Part B: Methodological, Elsevier, vol. 37(8), pages 681-698, September.
    7. Lyons, Glenn & Hammond, Paul & Mackay, Kate, 2019. "The importance of user perspective in the evolution of MaaS," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 22-36.
    8. ., 2023. "Summary Measures of Equalising Mobility," Chapters, in: Comparing Income Distributions, chapter 9, pages 203-218, Edward Elgar Publishing.
    9. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    10. ., 2023. "Regression Models of Mobility," Chapters, in: Comparing Income Distributions, chapter 7, pages 155-174, Edward Elgar Publishing.
    11. Melinda Matyas & Maria Kamargianni, 2019. "The potential of mobility as a service bundles as a mobility management tool," Transportation, Springer, vol. 46(5), pages 1951-1968, October.
    12. Itf, 2023. "Mix and MaaS: Data Architecture for Mobility as a Service," International Transport Forum Policy Papers 113, OECD Publishing.
    13. Itf, 2023. "Regulating App-based Mobility Services in ASEAN," International Transport Forum Policy Papers 112, OECD Publishing.
    14. Rico Krueger & Akshay Vij & Taha H. Rashidi, 2018. "Normative beliefs and modality styles: a latent class and latent variable model of travel behaviour," Transportation, Springer, vol. 45(3), pages 789-825, May.
    15. ., 2023. "Steering mobility," Chapters, in: The Global Challenge, chapter 10, pages 314-349, Edward Elgar Publishing.
    16. Caiati, Valeria & Rasouli, Soora & Timmermans, Harry, 2020. "Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 123-148.
    17. ., 2023. "Mobility as Positional Change," Chapters, in: Comparing Income Distributions, chapter 10, pages 219-234, Edward Elgar Publishing.
    18. Ho, Chinh Q. & Hensher, David A. & Mulley, Corinne & Wong, Yale Z., 2018. "Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 302-318.
    19. Rossetti, Tomás & Guevara, C. Angelo & Galilea, Patricia & Hurtubia, Ricardo, 2018. "Modeling safety as a perceptual latent variable to assess cycling infrastructure," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 252-265.
    20. Kim, Seheon & Rasouli, Soora, 2022. "The influence of latent lifestyle on acceptance of Mobility-as-a-Service (MaaS): A hierarchical latent variable and latent class approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 159(C), pages 304-319.
    21. Tsouros, Ioannis & Tsirimpa, Athena & Pagoni, Ioanna & Polydoropoulou, Amalia, 2021. "MaaS users: Who they are and how much they are willing-to-pay," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 470-480.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kim, Seheon & Rasouli, Soora, 2022. "The influence of latent lifestyle on acceptance of Mobility-as-a-Service (MaaS): A hierarchical latent variable and latent class approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 159(C), pages 304-319.
    2. Nikitas, Alexandros & Cotet, Corneliu & Vitel, Alexandra-Elena & Nikitas, Nikolaos & Prato, Carlo, 2024. "Transport stakeholders’ perceptions of Mobility-as-a-Service: A Q-study of cultural shift proponents, policy advocates and technology supporters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 181(C).
    3. Kriswardhana, Willy & Esztergár-Kiss, Domokos, 2023. "Exploring the aspects of MaaS adoption based on college students’ preferences," Transport Policy, Elsevier, vol. 136(C), pages 113-125.
    4. Xi, Haoning & Liu, Wei & Waller, S. Travis & Hensher, David A. & Kilby, Philip & Rey, David, 2023. "Incentive-compatible mechanisms for online resource allocation in Mobility-as-a-Service systems," Transportation Research Part B: Methodological, Elsevier, vol. 170(C), pages 119-147.
    5. Ho, Chinh Q. & Tirachini, Alejandro, 2024. "Mobility-as-a-Service and the role of multimodality in the sustainability of urban mobility in developing and developed countries," Transport Policy, Elsevier, vol. 145(C), pages 161-176.
    6. Hensher, David A. & Ho, Chinh Q. & Reck, Daniel J., 2021. "Mobility as a service and private car use: Evidence from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 17-33.
    7. Kayikci, Yasanur & Kabadurmus, Ozgur, 2022. "Barriers to the adoption of the mobility-as-a-service concept: The case of Istanbul, a large emerging metropolis," Transport Policy, Elsevier, vol. 129(C), pages 219-236.
    8. Reck, Daniel J. & Hensher, David A. & Ho, Chinh Q., 2020. "MaaS bundle design," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 485-501.
    9. Ho, Chinh Q. & Hensher, David A. & Reck, Daniel J. & Lorimer, Sam & Lu, Ivy, 2021. "MaaS bundle design and implementation: Lessons from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 339-376.
    10. van 't Veer, Renske & Annema, Jan Anne & Araghi, Yashar & Homem de Almeida Correia, Gonçalo & van Wee, Bert, 2023. "Mobility-as-a-Service (MaaS): A latent class cluster analysis to identify Dutch vehicle owners’ use intention," Transportation Research Part A: Policy and Practice, Elsevier, vol. 169(C).
    11. Hasselwander, Marc & Bigotte, Joao F. & Antunes, Antonio P. & Sigua, Ricardo G., 2022. "Towards sustainable transport in developing countries: Preliminary findings on the demand for mobility-as-a-service (MaaS) in Metro Manila," Transportation Research Part A: Policy and Practice, Elsevier, vol. 155(C), pages 501-518.
    12. Ho, Chinh Q., 2022. "Can MaaS change users’ travel behaviour to deliver commercial and societal outcomes?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 165(C), pages 76-97.
    13. Iria Lopez-Carreiro & Andres Monzon & Elena Lopez, 2023. "MaaS Implications in the Smart City: A Multi-Stakeholder Approach," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    14. Kim, Eui-Jin & Kim, Youngseo & Jang, Sunghoon & Kim, Dong-Kyu, 2021. "Tourists’ preference on the combination of travel modes under Mobility-as-a-Service environment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 236-255.
    15. Dadashzadeh, Nima & Woods, Lee & Ouelhadj, Djamila & Thomopoulos, Nikolas & Kamargianni, Maria & Antoniou, Constantinos, 2022. "Mobility as a Service Inclusion Index (MaaSINI): Evaluation of inclusivity in MaaS systems and policy recommendations," Transport Policy, Elsevier, vol. 127(C), pages 191-202.
    16. Paula Brezovec & Nina Hampl, 2021. "Electric Vehicles Ready for Breakthrough in MaaS? Consumer Adoption of E-Car Sharing and E-Scooter Sharing as a Part of Mobility-as-a-Service (MaaS)," Energies, MDPI, vol. 14(4), pages 1-25, February.
    17. Bahamonde-Birke, Francisco J. & Frowijn, Luuk & van Gils, Coco & Helmink, Rutger D.W. & Henkus, Sophie & van der Hoeven, Sanna & Mathilde Kolkman, O. & van Onzen, Tim & Ronteltap, Lisette & Wehl, Dina, 2023. "Am I willing to replace my car with a MaaS subscription? An analysis of the willingness of Dutch citizens to adopt MaaS and the triggers affecting their choices," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    18. Lopez-Carreiro, Iria & Monzon, Andres & Lopez-Lambas, Maria E., 2021. "Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 275-294.
    19. Hurtubia, Ricardo & Nguyen, My Hang & Glerum, Aurélie & Bierlaire, Michel, 2014. "Integrating psychometric indicators in latent class choice models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 64(C), pages 135-146.
    20. Joan L. Walker & Moshe Ben-Akiva, 2011. "Advances in Discrete Choice: Mixture Models," Chapters, in: André de Palma & Robin Lindsey & Emile Quinet & Roger Vickerman (ed.), A Handbook of Transport Economics, chapter 8, Edward Elgar Publishing.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:174:y:2023:i:c:s0965856423001702. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.