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Promoting considerate parking behavior in dockless bike-sharing: An experimental study

Author

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  • Su, Duan
  • Wang, Yacan
  • Yang, Nan
  • Wang, Xianghong

Abstract

Dockless shared bicycles have become a popular mode of transportation for city dwellers in China. Despite its convenience, the dockless feature also creates new challenges, as users often park shared bicycles in a disorderly fashion, which places a burden on both city management and business operations. In a randomized field experiment, subjects receive general information via one of three interventions to improve orderly parking: being informed about the social norm, receiving a warning message, or being offered a monetary incentive. The results suggest that the warning message and monetary incentive shift users’ behavior compared with the social norm intervention. Users who received warning messages were 18.0% more likely to park in an orderly fashion, and users who received a monetary incentive were 25.2% more likely. This study demonstrates that behavioral incentives may be an effective tool to address a common issue with this form of transportation.

Suggested Citation

  • Su, Duan & Wang, Yacan & Yang, Nan & Wang, Xianghong, 2020. "Promoting considerate parking behavior in dockless bike-sharing: An experimental study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 140(C), pages 153-165.
    • Handle: RePEc:eee:transa:v:140:y:2020:i:c:p:153-165
    DOI: 10.1016/j.tra.2020.08.006
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    2. Wang, Yacan & Li, Jingjing & Su, Duan & Zhou, Huiyu, 2023. "Spatial-temporal heterogeneity and built environment nonlinearity in inconsiderate parking of dockless bike-sharing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 175(C).
    3. Li, Chunzhi & Xiao, Wei & Zhang, Dayong & Ji, Qiang, 2021. "Low-carbon transformation of cities: Understanding the demand for dockless bike sharing in China," Energy Policy, Elsevier, vol. 159(C).
    4. Wang, Yacan & Yang, Ying & Wang, Jiaping & Douglas, Matthew & Su, Duan, 2021. "Examining the influence of social norms on orderly parking behavior of dockless bike-sharing users," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 284-296.
    5. Wang, Yao & Jin, Huan & Zheng, Shiyuan & Shang, Wen-Long & Wang, Kun, 2023. "Bike-sharing duopoly competition under government regulation," Applied Energy, Elsevier, vol. 343(C).

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