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Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness

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  • Nordlund, A.
  • Jansson, J.
  • Westin, K.

Abstract

In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

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  • Nordlund, A. & Jansson, J. & Westin, K., 2018. "Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 205-213.
    • Handle: RePEc:eee:transa:v:117:y:2018:i:c:p:205-213
    DOI: 10.1016/j.tra.2018.08.033
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