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The acceptability of road pricing: Evidence from two studies in Vienna and four other European cities

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  • Dieplinger, Maria
  • Fürst, Elmar

Abstract

Road pricing is an effective means of influencing car usage. Based on recent literature and empirical research, an established model was applied to five European cities. Not surprisingly, there is low acceptability for coercive measures like road pricing in general, but a closer look reveals a more differentiated picture. The impact of several factors on eventual acceptability was analysed. Consequently, critical factors can be identified in order to develop more effective strategies. Moreover, the role of trials is discussed. Acceptability is higher, if the necessity for a measure has well been communicated and if personal benefits can be expected. The results indicate that the underlying model can be regarded as a very valid measurement tool for acceptability of coercive traffic demand management measures. The paper also has implications for designing and successfully implementing urban road pricing schemes.

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  • Dieplinger, Maria & Fürst, Elmar, 2014. "The acceptability of road pricing: Evidence from two studies in Vienna and four other European cities," Transport Policy, Elsevier, vol. 36(C), pages 10-18.
    • Handle: RePEc:eee:trapol:v:36:y:2014:i:c:p:10-18
    DOI: 10.1016/j.tranpol.2014.06.012
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    5. Milenković, Marina & Glavić, Draženko & Maričić, Milica, 2019. "Determining factors affecting congestion pricing acceptability," Transport Policy, Elsevier, vol. 82(C), pages 58-74.
    6. Pablo González-Aliste & Iván Derpich & Mario López, 2023. "Reducing Urban Traffic Congestion via Charging Price," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    7. Emma Ejelöv & Andreas Nilsson, 2020. "Individual Factors Influencing Acceptability for Environmental Policies: A Review and Research Agenda," Sustainability, MDPI, vol. 12(6), pages 1-14, March.
    8. Holguín-Veras, José & Encarnación, Trilce & González-Calderón, Carlos A., 2020. "User perception of fairness of time-of-day pricing and other typical toll discounts," Transportation Research Part A: Policy and Practice, Elsevier, vol. 137(C), pages 560-581.
    9. Ortega, Alejandro & Vassallo, José Manuel & Pérez, Juan Ignacio, 2021. "Modelling some equality and social welfare impacts of road tolling under conditions of traffic uncertainty," Research in Transportation Economics, Elsevier, vol. 88(C).
    10. Mehdizadeh, Milad & Shariat-Mohaymany, Afshin, 2020. "Who are more likely to break the rule of congestion charging? Evidence from an active scheme with no referendum voting," Transportation Research Part A: Policy and Practice, Elsevier, vol. 135(C), pages 63-79.
    11. Hsieh, Hsu-Sheng, 2022. "Road pricing acceptability and persuasive communication effectiveness," Transport Policy, Elsevier, vol. 125(C), pages 179-191.
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    16. Romero, Fernando & Gomez, Juan & Paez, Antonio & Vassallo, José Manuel, 2020. "Toll roads vs. Public transportation: A study on the acceptance of congestion-calming measures in Madrid," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 319-342.

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