IDEAS home Printed from https://ideas.repec.org/a/eee/trapol/v44y2015icp1-8.html
   My bibliography  Save this article

Environmental norms, transport priorities and resistance to change associated with acceptance of push measures in transport

Author

Listed:
  • Nordfjærn, Trond
  • Rundmo, Torbjørn

Abstract

The negative short- and long-term consequences of excessive car use in urban areas are well-documented. The core aim of the present study was to investigate the relative role of environmental norms, transport priorities and resistance to change for acceptance of transport push measures in an urban Norwegian public with car access. A questionnaire survey was carried out in a randomly selected representative sample of the Norwegian population in six urban regions obtained from the Norwegian population registry (n=881). Regression analysis showed that transport priorities and resistance to change added to the explained variance in acceptance of transport push measures, while adjusting for environmental norms in the Norm Activation Model (NAM) and demographic characteristics. Awareness of consequences and personal norms were associated with more acceptance, whereas priorities of flexibility and priorities of safety and security were associated with a low acceptance of transport push measures. Emotional reactions to change were also related to a low acceptance of these measures. SEM supported the assumptions in the NAM theory, but a direct relation between awareness of car use consequences and acceptance of transport push measures was found to improve model fit. A short-term focus on change was also related to a low ascription of responsibility in the NAM. High education was the sole demographic characteristic associated with more acceptance of transport push measures. Campaigns aimed to promote acceptance of transport push measures need to consider additional factors to environmental norms. The findings suggest that people who prioritize travel flexibility and safety and security need to be focused in order to increase acceptance of transport push measures in the urban public. Furthermore, efforts to promote environmentally significant behaviour may benefit by taking the resistance to change trait into account.

Suggested Citation

  • Nordfjærn, Trond & Rundmo, Torbjørn, 2015. "Environmental norms, transport priorities and resistance to change associated with acceptance of push measures in transport," Transport Policy, Elsevier, vol. 44(C), pages 1-8.
    • Handle: RePEc:eee:trapol:v:44:y:2015:i:c:p:1-8
    DOI: 10.1016/j.tranpol.2015.06.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0967070X15300317
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tranpol.2015.06.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vieira, João & Moura, Filipe & Manuel Viegas, José, 2007. "Transport policy and environmental impacts: The importance of multi-instrumentality in policy integration," Transport Policy, Elsevier, vol. 14(5), pages 421-432, September.
    2. Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
    3. Sebastian Bamberg & Daniel Rölle & Christoph Weber, 2003. "Does habitual car use not lead to more resistance to change of travel mode?," Transportation, Springer, vol. 30(1), pages 97-108, February.
    4. Jakobsson, C. & Fujii, S. & Gärling, T., 2000. "Determinants of private car users' acceptance of road pricing," Transport Policy, Elsevier, vol. 7(2), pages 153-158, April.
    5. Odeck, James & Bråthen, Svein, 2008. "Travel demand elasticities and users attitudes: A case study of Norwegian toll projects," Transportation Research Part A: Policy and Practice, Elsevier, vol. 42(1), pages 77-94, January.
    6. Banister, David, 2011. "Cities, mobility and climate change," Journal of Transport Geography, Elsevier, vol. 19(6), pages 1538-1546.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Shang-Yu, 2016. "Green helpfulness or fun? Influences of green perceived value on the green loyalty of users and non-users of public bikes," Transport Policy, Elsevier, vol. 47(C), pages 149-159.
    2. Li, Xintong & Han, Chunyang & Huang, Helai & Pervez, Amjad & Xu, Guangming & Hu, Cheng & Jiang, Qianshan & Wei, Yulu, 2023. "Pursuing higher acceptability and compliance for electric two-wheeler standardization policy in China: The importance of socio-demographic characteristics, psychological factors, and travel habits," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).
    3. Mehdizadeh, Milad & Zavareh, Mohsen Fallah & Nordfjaern, Trond, 2019. "Mono- and multimodal green transport use on university trips during winter and summer: Hybrid choice models on the norm-activation theory," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 317-332.
    4. Trond Nordfjærn & Torbjørn Rundmo, 2019. "Acceptance of disincentives to driving and pro-environmental transport intentions: the role of value structure, environmental beliefs and norm activation," Transportation, Springer, vol. 46(6), pages 2381-2396, December.
    5. Mundaca, Luis & Román-Collado, Rocío & Cansino, José M., 2022. "Assessing the impacts of social norms on low-carbon mobility options," Energy Policy, Elsevier, vol. 162(C).
    6. Milad Mehdizadeh & Trond Nordfjaern & AmirReza Mamdoohi, 2018. "The role of socio-economic, built environment and psychological factors in parental mode choice for their children in an Iranian setting," Transportation, Springer, vol. 45(2), pages 523-543, March.
    7. Nordlund, A. & Jansson, J. & Westin, K., 2018. "Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 205-213.
    8. Şimşekoğlu, Özlem & Nordfjærn, Trond & Rundmo, Torbjørn, 2015. "The role of attitudes, transport priorities, and car use habit for travel mode use and intentions to use public transportation in an urban Norwegian public," Transport Policy, Elsevier, vol. 42(C), pages 113-120.
    9. Yuwei Liu & Hong Sheng & Norbert Mundorf & Colleen Redding & Yinjiao Ye, 2017. "Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China," IJERPH, MDPI, vol. 14(12), pages 1-16, December.
    10. Soltani, Ali & Allan, Andrew & Khalaj, Fahimeh & Pojani, Dorina & Mehdizadeh, Milad, 2021. "Ridesharing in Adelaide: Segmentation of users," Journal of Transport Geography, Elsevier, vol. 92(C).
    11. Leibao Zhang & Liming Sheng & Wenyu Zhang & Shuai Zhang, 2020. "Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    12. Yuling Zhang & Jie Zhang & Yuyao Ye & Qitao Wu & Lixia Jin & Hongou Zhang, 2016. "Residents’ Environmental Conservation Behaviors at Tourist Sites: Broadening the Norm Activation Framework by Adopting Environment Attachment," Sustainability, MDPI, vol. 8(6), pages 1-16, June.
    13. Nordfjærn, Trond & Egset, Kaja Solland & Mehdizadeh, Milad, 2019. "“Winter is coming”: Psychological and situational factors affecting transportation mode use among university students," Transport Policy, Elsevier, vol. 81(C), pages 45-53.
    14. Dugan, Anna & Mayer, Jakob & Thaller, Annina & Bachner, Gabriel & Steininger, Karl W., 2022. "Developing policy packages for low-carbon passenger transport: A mixed methods analysis of trade-offs and synergies," Ecological Economics, Elsevier, vol. 193(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nordlund, A. & Jansson, J. & Westin, K., 2018. "Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 205-213.
    2. Nordfjærn, Trond & Lind, Hans Brende & Şimşekoğlu, Özlem & Jørgensen, Stig Halvard & Lund, Ingunn Olea & Rundmo, Torbjørn, 2019. "The role of social cognition in perceived thresholds for transport mode change," Transport Policy, Elsevier, vol. 83(C), pages 88-96.
    3. Eriksson, Louise & Garvill, Jörgen & Nordlund, Annika M., 2008. "Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs," Transportation Research Part A: Policy and Practice, Elsevier, vol. 42(8), pages 1117-1128, October.
    4. Dacko, Scott G. & Spalteholz, Carolin, 2014. "Upgrading the city: Enabling intermodal travel behaviour," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 222-235.
    5. Kim, Junghwa & Schmöcker, Jan-Dirk & Fujii, Satoshi & Noland, Robert B., 2013. "Attitudes towards road pricing and environmental taxation among US and UK students," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 50-62.
    6. Chowdhury, Subeh & Ceder, Avishai (Avi), 2016. "Users’ willingness to ride an integrated public-transport service: A literature review," Transport Policy, Elsevier, vol. 48(C), pages 183-195.
    7. Cecilia Jakobsson & Satoshi Fujii & Tommy Gärling, 2002. "Effects of economic disincentives on private car use," Transportation, Springer, vol. 29(4), pages 349-370, November.
    8. Thøgersen, John, 2006. "Understanding repetitive travel mode choices in a stable context: A panel study approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(8), pages 621-638, October.
    9. Innocenti, Alessandro & Lattarulo, Patrizia & Pazienza, Maria Grazia, 2013. "Car stickiness: Heuristics and biases in travel choice," Transport Policy, Elsevier, vol. 25(C), pages 158-168.
    10. Mario Cools & Elke Moons & Brecht Janssens & Geert Wets, 2009. "Shifting towards environment-friendly modes: profiling travelers using Q-methodology," Transportation, Springer, vol. 36(4), pages 437-453, July.
    11. Trond Nordfjærn & Torbjørn Rundmo, 2019. "Acceptance of disincentives to driving and pro-environmental transport intentions: the role of value structure, environmental beliefs and norm activation," Transportation, Springer, vol. 46(6), pages 2381-2396, December.
    12. Miralles-Guasch, Carme & Martínez Melo, Montserrat & Marquet Sarda, Oriol, 2014. "On user perception of private transport in Barcelona Metropolitan area: an experience in an academic suburban space," Journal of Transport Geography, Elsevier, vol. 36(C), pages 24-31.
    13. Moeinaddini, Amin & Habibian, Meeghat, 2023. "Transportation demand management policy efficiency: An attempt to address the effectiveness and acceptability of policy packages," Transport Policy, Elsevier, vol. 141(C), pages 317-330.
    14. Elmar Fürst & Maria Dieplinger, 2014. "The acceptability of road pricing in Vienna: the preference patterns of car drivers," Transportation, Springer, vol. 41(4), pages 765-784, July.
    15. Nordlund, A. & Westin, K., 2013. "Influence of values, beliefs, and age on intention to travel by a new railway line under construction in northern Sweden," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 86-95.
    16. Alessandro Innocenti & Patrizia Lattarulo & Maria Grazia Pazienza, 2009. "Heuristics and Biases in Travel Mode Choice," Labsi Experimental Economics Laboratory University of Siena 027, University of Siena.
    17. Özlem Şimşekoğlu & Trond Nordfjærn & Torbjørn Rundmo, 2017. "Predictors of car use habit strength in an urban Norwegian public," Transportation, Springer, vol. 44(3), pages 575-588, May.
    18. Naima Islam & Md Abu Sufian Talukder & Alex Hainen & Travis Atkison, 2020. "Characterizing co-modality in urban transit systems from a passengers’ perspective," Public Transport, Springer, vol. 12(2), pages 405-430, June.
    19. Gössling, Stefan & Metzler, Daniel, 2017. "Germany's climate policy: Facing an automobile dilemma," Energy Policy, Elsevier, vol. 105(C), pages 418-428.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:44:y:2015:i:c:p:1-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.